Hello Kitty Kicks Off First-Ever Live Tour in North America This Week!


Hello Kitty, the beloved pop icon created to inspire happiness around the world, is hitting the road this week, with her first-ever live North American tour: Hello Kitty셲 Supercute Friendship Festival.혻Sanrio짰, the global lifestyle brand best known for Hello Kitty, and international tour producer혻VEE Corporation, have partnered to create, design and produce this inaugural tour event. Going beyond a traditional live stage show, the event will offer a unique multi-component, walk around family-friendly festival atmosphere for Sanrio fans of all ages.

For the first time in North America, Hello Kitty and her supercute friends혻Dear Daniel짰, My Melody짰, Badtz-Maru짰, Keroppi짰, Chococat짰혻and PurinTM혻will appear in this unique celebration of fun, friendship and Sanrio surprises! Each event will feature Hello Kitty and her friends in multi-stage live performances and DJ-driven dance sequences, as well as interactive exhibits, animation, art, fashion, photo opportunities, event-exclusive merchandise and much more, all in one immersive festival environment! Hello Kitty셲 Supercute Friendship Festival will make its debut at Target Center in Minneapolis, MN on May 29, 2015 (running through May 31); before moving onto혻Denver, CO (June 5 – 7); Los Angeles, CA (June 12 – 14);혻San Diego, CA (June 19 – 21) and over 35 cities across the country. Tickets for Hello Kitty셲 Supercute Friendship Festival are on sale now; for the full show schedule and ticket information, please visit www.hellokittyfestival.com.

쏦ello Kitty셲 Supercute Friendship Festival offers a new Sanrio experience to fans across the country, said Janet Hsu, President and COO of혻Sanrio, Inc. 쏰ur first-ever live tour goes beyond a traditional sit-down show format and brings the world of Sanrio to life with a unique combination of stage performances, interactive exhibits and more surprises for fans of all ages, unlike anything seen before.

쏷he collaboration between VEE Corporation and Sanrio will invite fans to step inside a Hello Kitty wonderland in their hometown, said Jim Waters, Senior Vice President of Production for VEE Corporation. 쏷ogether we셶e created an experience that Sanrio fans of all ages will enjoy.

Join the fun, friendship and festivities as Hello Kitty셲 Supercute Friendship Festival makes a supercute stop in lots of cities soon.