Design-Nongboo who thinks about taste, nutrition, and design

In particular, agriculture requires the perfect climate and soil. Part of the East Asian monsoonal region, South Korea has a temperate climate with four distinct seasons. The country generally has sufficient rainfall to sustain its agriculture. The inclination is gradually lowered around Taebaek Mountains and The Donghae slope is characterized by steep slopes, so mountainous and flat plains are well developed. Therefore, Korea has fertile soil and good climate conditions for agriculture.

People who eat whole grains as part of a healthy food have a reduced risk of some chronic diseases. Grains are important sources of many nutrients, including fiber, B vitamins and minerals. Additionally, high-fiber foods such as whole grains help provide a feeling of fullness with fewer calories. The study in the ‘Journal of the American College of Nutrition’ found that people who eat one and a half servings of beans a day have lower blood pressure and smaller waist sizes.


Design-Nongboo is a company that produces products reflecting the efficacy of grains in line with current healthy super food trends. Design-Nongboo also makes efforts to raise the value of agriculture by direct deal with excellent domestic (Korean) enterprises and consumers through small packaging and processing based on agricultural products produced directly. The Design-Nongboo was selected as a star small enterprise of Jeollabuk-do Province who directly produces, processes, distributes and sells various products such as grain, souvenir gift sets, powder & cereals using grain, agreement farm products and so on.

Among the products of Design-Nongboo, black-bean based ‘Misugaru’ (variable bean powder) is a health food containing a large amount of anthocyanin-rich black beans, black sesame and black rice. Yo-sum Kim, representative of Design-Nongboo, tried to roast each of the eight grains at the best temperature to increase the nutrient absorption rate and flavor. Additionally, it is packaged in a disposable stick that can be used for portable and storage convenience, prevention of combustion, and quantitative intake.


All of the products in Design-Nongboo have full of nutrition and give the feeling of fullness so those could be substituted for one meal. The Design-Nongboo has created a value-creating and future-oriented agricultural management by designing an ideal-blending and innovative package to match the company’s name. Kim has developed grain-tea and cereal using 12 kinds of grains and is about to launch its products. In the future, they plan to carry out baby foods targeting China and dietary functional products.

▲   Design-nongboo Co., Ltd.
▲   Brand Name: Design-nongboo
▲   CEO : Yo-sum Kim
▲   E-mail : [email protected]
▲   T :  +82-63-226-5328

Irene Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)