Korean company MJ Group features green beauty products

Dandelion extract (‘taraxacum herb’) is a plant rich in natural components that are vital to healthy skin and ensure the continued vitality of the skin. Dandelion extract is naturally rich in antioxidants (especially vitamin C), potassium, calcium, magnesium and phosphorous; these are all minerals which are required for healthy skin function. The high antioxidant content of the dandelion helps to fight free radicals, which is known to help guard against the signs of aging. Taraxacum herb’s natural antifungal content and levels help fight off infection in the skin tissues, which can be useful for eczema and the bacteria which promotes acne.

Currently, a lot of children suffer skin problem such as atopy due to environmental pollution, instant food, and unproven low-cost cosmetics. Representative Soon-ae Yoon of MJ Group wanted to make a cosmetic that she can trust and can honestly recommend to her children who suffers from atopy. MJ Group’s ‘The Value’ was developed by the Korea Research Institute of Bioscience and Biotechnology to make cosmetic products using the patented ingredient, ‘taraxacum herb’. In order to maximize the efficacy of the product, purified water was not used inside of the cosmetic, and instead, added 44% or more of the taraxacum herb extract. All of the products of ‘The Value’ are designed by representative Yoon and made of mild ingredients that can also be used by pregnant women. In addition, she has developed a combined product that can use skin, lotion, essence, serum, and cream altogether, taking full advantage of NMP and moisturizer functions. Among them, ‘ATODAWON’ is an all-in-one wash product for newborns to teenagers, and it can be used for all facials, body, and hair. This product contains an extract of Centella-asiatica, which is excellent for healing wounds. All products by MJ Group have been characterized by using raw materials of EWG 1-2 grade derived from natural ingredients.


A diet that is lacking in nutrients can lead to many different health problems, ranging from tiredness and lack of energy to serious problems with the function of vital organs and lack of growth and development. Therefore, proper diet is very important to avoid these side effects. MJ Group used special ingredients such as niacinamide and yeast extract, which is the plant fermented protein, in ‘Jalock Cream’. The ‘Jalock Cream’ is a dietary specialty product and helps to improve skin and relieve muscular pain. Yeast extract contains some of our largest organ’s favorite things, like amino acids, proteins, minerals, antioxidants and vitamins. According to the British Journal of Dermatology in 2000, topical application of Niacinamide has been shown to increase ceramide and free fatty acid levels in skin, prevent skin from losing water content, and stimulate microcirculation in the dermis. Niacinamide serves as a precursor of NADH and NADPH, which are co-enzymes essential for numerous metabolic pathways and play a key role in metabolism of glucose, cellular energy production, and synthesis of lipids. The levels of these co-enzymes decrease with age, and topical Niacinamide appears to reverse the decline. Niacinamide is also shown to have some antioxidant and anti-inflammatory properties as well. Therefore, as a characteristic of these ingredients, the ‘Jalock Cream’ helps the lymphatic circulation and expels waste, which gives a dietary effect with heat sensation.


▲   MJ Group Co., Ltd.
▲   Brand Name: The Value, Jalock Cream
▲   CEO : Soon-ae Yoon
▲   T :  +82-1588-8968
▲   E-mail : mrk2013@daum.net

Irene Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)