BLACKPINK Drops Much-Awaited Comeback Single; YG Stocks Rise In Response

On June 26th, K-Pop it girls, BLACKPINK, revealed their pre-release single “How You Like That,” much to the public’s excitement. The song boasts a powerful trap-like beat paired with the members’ sweet yet feisty vocals, and fans from all over the globe have shown an overall positive response for their explosive comeback.

blackpink“How You Like That” was produced by a team consisting of Teddy, R.Tee and 24. Producer Teddy is known for working on BLACKPINK’s previous works. The pre-release single serves as a possible introduction to a full-length album set to launch in September, and Blinks, their fans, can expect a second single sometime in July or August as well.

However, it seems like this release has amassed much more than anyone could ever imagine. Within just 24 hours, the official music video received over 86 million views, breaking the record for the most-viewed YouTube video in 24 hours, the most-viewed music video on YouTube in 24 hours, and the most-viewed music video by a K-pop artist in 24 hours. BLACKPINK surpassed BTS who was the previous record holder for all of these categories. Guinness World Records even took to social media to congratulate the girls for making YouTube history.

The single also swept the charts as it peaked at #1 on iTunes in the US for 53 hours, the longest record for a girl group in 16 years. “How You Like That” also received over 6.3 million streams on Spotify within the first day of its release.

The four ladies of BLACKPINK have proven to take the world by storm with their newest comeback and securing themselves as global superstars due to the overwhelming response from fans everywhere. They have managed to maintain their strong presence in the music industry, alongside boy group BTS. Blinks can now look forward to their upcoming single and album drop, and member Rose is also speculated to have her own solo promotions as well.BLACKPINK’s successful comeback also resulted in the rise of their label’s, YG Entertainment’s, stock prices by a little over 9 percent. This amounts to about 37,000 won per share. On June 29th, the price peaked up to over 21 percent, which is about 41,000 won per share. The sudden spike in stocks is a huge feat for YG since they had previously experienced quite a drop in stock prices in 2019 due to its various scandals involving ex-labelmate Seungri of Big Bang and previous CEO, Yang Hyun Suk.

Julie Kim

Asia Journal

(Los Angeles Times Advertising Supplement)