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	<title>Herald English &#187; Asian Americans</title>
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		<title>Experts Found 2020 Census Data Overcounted Asian Americans</title>
		<link>http://heraldk.com/en/2022/05/27/experts-found-2020-census-data-overcounted-asian-americans/</link>
		<comments>http://heraldk.com/en/2022/05/27/experts-found-2020-census-data-overcounted-asian-americans/#comments</comments>
		<pubDate>Fri, 27 May 2022 00:00:23 +0000</pubDate>
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		<description><![CDATA[Experts Found 2020 Census Data Overcounted Asian Americans Recently, a new report card from the United States Census Bureau was released, detailing which ethnic communities were either undercounted or overcounted. This coverage error – a measure of disagreement between the census counts and independent estimates of the population size, according to the source – exhibited [&#8230;]]]></description>
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<h1>Experts Found 2020 Census Data Overcounted Asian Americans</h1>
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<figure><img alt="" src="http://www.usasiajournal.com/wp-content/uploads/2022/05/%E1%84%87%E1%85%AE%E1%86%AF%E1%84%85%E1%85%B5%E1%84%92%E1%85%A1%E1%84%83%E1%85%A1-1024x522.png" width="655" height="334" /></figure>
<p>Recently, a new report card from the United States Census Bureau was released, detailing which ethnic communities were either undercounted or overcounted. This coverage error – a measure of disagreement between the census counts and independent estimates of the population size, according to the source – exhibited that there were some significant discrepancies in 2020 data. African Americans, Native Americans, Hispanic and Latino Americans were severely undercounted whereas Asian Americans were overcounted. To be precise, Asian Americans were estimated to be overcounted by 2.62 percent. This means that many were tallied twice.</p>
<p>Advocates and experts from AAPI Data claim that the lack of public and private investments in educating Asian Americans about the census could negatively impact AAPI communities, especially those in larger cities and states saturated with growing Asian populations. In fact, according to the 2020 Census Barriers, Attitudes, and Motivators Study (CBAMS) Survey, “38% of Asian Americans said that they were either ‘not too familiar’ or ‘not at all familiar’ with the Census.” 41% of Asian American survey-takers even believe that their answers to the Census would be used against them.</p>
<figure><img class="alignnone" alt="" src="http://www.usasiajournal.com/wp-content/uploads/2022/05/CBAMS-%E3%84%B8-1024x537.png" width="819" height="430" /></figure>
<p>Considering that many Asian Americans are born from foreign countries and a more limited understanding of the English language compared to many other ethnic minorities, community leaders believe that they need additional outreach and education to provide the Census with accurate answers.</p>
<p>In this case, overcounting may have happened due to university students or homeowners with multiple properties completed the Census in different counties or states. This could skew the data into having people believe that Asian Americans have a socio-economic advantage, when in reality the latter is an ethnic group with the largest wealth gap in the country. The data discrepancy also provides strong implications of Asian Americans being the “model minority” when the trope is actually harmful to Asian communities with a disadvantaged socio-economic history.</p>
<p>A spokesperson from AAPI Data, Howard Shin, stated, “There’s significant portions of the Asian community that are harder to count, that are unaware of the importance of being counted or have language issues.”</p>
<p>So far, only five states have passed laws regarding data collection of major racial groups. Those states are California, Minnesota, North Carolina, Oregon, and New York. Community leaders implore state and federal governments to implement efficient efforts to educate multiple ethnic groups about the Census and about the importance of how this could benefit people of color.</p>
<p>JULIE KIM</p>
<p>ASIA JOURNAL</p>
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		<title>Nielsen Celebrates Asian Pacific Islander American Heritage Month</title>
		<link>http://heraldk.com/en/2015/05/13/nielsen-celebrates-asian-pacific-islander-american-heritage-month/</link>
		<comments>http://heraldk.com/en/2015/05/13/nielsen-celebrates-asian-pacific-islander-american-heritage-month/#comments</comments>
		<pubDate>Wed, 13 May 2015 19:06:34 +0000</pubDate>
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		<category><![CDATA[Asian American and Pacific Islander Heritage Month]]></category>
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		<description><![CDATA[&#160; &#160; &#160; &#160; In celebration of Asian American and Pacific Islander Heritage Month, Nielsen, a leading global provider of consumer information and insights, is releasing a series of video vignettes highlighting the consumer preferences of Asian Pacific Americans throughout May. The series, titled “The Conversation,” feature four Asian American millennials from various ethnicities who [&#8230;]]]></description>
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<p>In celebration of <strong>Asian American and Pacific Islander Heritage Month</strong>, Nielsen, a leading global provider of consumer information and insights, is releasing a series of video vignettes highlighting the consumer preferences of Asian Pacific Americans throughout May. The series, titled “<strong>The Conversation</strong>,” feature four Asian American millennials from various ethnicities who reflect on the ways in which their cultural backgrounds have shaped their watch, listen and buy behaviors. The series draws key insights from Nielsen’s ongoing research to better understand and serve Asian American consumers.</p>
<p>“<em>Nielsen is proud to recognize Asian Americans and their unique culture, stories and perspectives,</em>” said Betty Lo, vice president, <strong>Community Alliances &amp; Consumer Engagement</strong> for Nielsen. “<em>These videos highlight and underscore the growing influence of this burgeoning segment, and we hope it inspires Asian Americans to recognize their positive impact on the economy. We encourage our corporate clients and media partners to watch the videos, share them and further understand the opportunity that Asian Americans offer to grow their businesses and stay relevant.</em>”</p>
<p><span style="font-size: 1em;line-height: 1.5">In “The Conversation” series, the interviewees speak candidly about their upbringings and consumer preferences as well as touch upon how corporate and media representations affect their household decisions. The four part series dives deeper into the following topics:</span></p>
<p><strong>Consumer Spending</strong></p>
<p>In this segment, the interviewees discuss how Asian American representation in advertising and media affects their perceptions of brands and programs, as well as what they buy.</p>
<p><strong>Culture and Heritage</strong></p>
<p>The interviewees touch upon how they embrace their ethnic backgrounds, and share stories about their families and purchasing behaviors.</p>
<p><strong>Music</strong></p>
<p>Asian Americans continue to be at the forefront of digital music consumption, and the on-screen talents talk about their preferences between American and home-country music. They also reflect on what technological tools they use to consume their music.</p>
<p><strong>Online Activity</strong></p>
<p>As an over-indexing segment when it comes to online engagement and social media, Nielsen asked the four interviewees about their favorite digital platforms, and how they leverage these technologies to stay in touch with their relationships, news and emerging trends.</p>
<p>To view the series, visit the <a href="https://www.youtube.com/channel/UCUfkEkzfJwIfPXq53KPvyAw" target="_blank">Nielsen Knows YouTube page</a>, or visit “<a href="https://www.facebook.com/NielsenCommunity" target="_blank">Nielsen Community</a>” on Facebook. To learn more about Nielsen’s insights on Asian American consumers, please visit <a title="www.nielsen.com/asians" href="http://www.nielsen.com/asians" target="_blank">www.nielsen.com/asians</a>.<a href="http://www.nielsen.com/"><br />
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