The range of health functional foods and non-medical products is a concern of the public every year. In addition, the difference between cosmetics and aesthetic salon-related companies and institutions is becoming ambiguous. Therefore, all products have issues of hype, and there are many disputes depending on each position. However, only GRACE, which deals with inner beauty and beauty at the same time, has been reborn as a management structure that understands skin tissue and combines microbial theory without considering women’s y-zone management as a disease. Experts from various fields were invited to create the structure. I would like to say that it is not a better program than anyone else, but a program that depicts the best image that I couldn’t concentrate on. The three types of Fleur d’elle unveiled this time have a main common purpose of suppressing bacteria that cause vaginitis through a combination of next-generation antibacterial biomaterials and naturally derived antibacterial materials, and each stage has a justification. Although men and women have different genital structures, the most important part is the difference in microbial balance and ph structure due to differences between the body and the outside, so I think only women’s care products that reflect all of them are true products. 1. The skin tissue of the vulva is not much different from other parts of our body, but since we have to wear not only outerwear but also underwear in layers, the moisture and pressure are high, so the skin absorption rate is more than 6 times higher than other body parts. It prevents harmful bacteria with a weak acidity of pH 4.5 to 5.0 and protects the skin from intrusion by external foreign substances. The vulva is a structural characteristic that exists near the anus and is easily contaminated with E. coli present around the anus, and it is difficult to escape from daily stimulation due to repeated sweep and friction caused by underwear. Like other skin areas, the vulva consists of keratinous epithelial tissue with sweat glands, hair follicles, and dead skin cells, and there are many fine wrinkles, and the main causes of wrinkles are as follows. Wrinkles are caused by decreased elasticity due to aging. Due to the structural characteristics of sweat and sebum secretion, wrinkles form as secretions settle down. Wrinkles are caused by inflammatory reactions caused by skin damage, which is an underlying inflammation. Fine wrinkles on the vulva can accelerate the accumulation of other wastes, so it is not easy to maintain cleanliness and is not good for beauty. 2. The inside of the body consists of epidermis, dermis, and subcutaneous tissue, and its own protective film (skin barrier) prevents foreign substances from entering from the outside, but the inside of the vagina is very vulnerable to various contamination due to structural limitations. Lactobacillus is a representative beneficial bacterium in the vagina and maintains a healthy vaginal environment by maintaining the pH value in the vagina at 3.5 to 4.5, creating an acidic environment unlike other skin areas to suppress the reproduction of harmful bacteria and promote the reproduction of beneficial bacteria. Women’s internal and external age is also difficult to avoid aging as they get older. In particular, women are likely to be accompanied by reduced estrogen secretion and accelerated aging during the aging process, resulting in decreased elasticity of the vaginal wall and pain caused by drying. In addition, vaginal aging is often accompanied by a decrease in the thickness of the vaginal wall, so the possibility of inflammation such as vaginal inflammation due to the invasion of harmful bacteria due to the collapse of the lactobacillus environment may be very high. Based on this theory, Fleur d’elle is a brand created with three daily care programs to enable additional care of Fleur d’elle Premiere Loge for soundproof areas with different skin tissues. Isn’t this the world class for cosmetics planners?

EUNSUK CHOI

GRACE & HONEST

Beauty and Health Coordinator

It can be said that the standard of beauty care is accompanied by basic knowledge of one’s skin and cosmetics used. No matter how good the ingredients and expensive the cosmetics are, it determines when and how the products are used, which is good and bad for the skinYou’ve been advised to buy mildly acidic products when you search for or shop for skincare products at least once. In particular, the importance of weak acidity, such as weak acid cleansers and soap, has become the subject of various media, and many people are interested in weak acid products. Then, why should we use slightly acidic skincare?To solve these questions, we would like to provide accurate information on the pH of the skin and the importance of mildly acidic skin care. Find out what the pH index is and why you should use a weakly acidic product below. What is the pH?’PH’ stands for ‘Potential of Hydrogen’ and is an index of the acidity or alkalinity of water or solution. The pH index is expressed as a number in the range 0-14, and based on a neutral pH of 7, less than 7 is considered acidic and more than 7 is considered alkaline. For example, lemon juice has a pH of 2, which is strongly acidic, and ammonia has a pH of 12, which is very alkaline (or basic.At first glance, the difference as small as pH 1 may seem, but it should be noted that the pH level is algebraic, not linear. This means that pH3 is 10=100100 times more powerful than pH5. What is the pH of the skin?The skin surface and top layer are naturally acidic. Studies show that people have a wide range of skin pH ranges, but on average, skin pH is around 4.7. The pH index for the healthiest skin is between 4.7 and 5.5.The funny thing is that male skin tends to be more acidic than female skin. Numerous studies have generally pointed out that the average pH of male skin is lower than that of female skin.In fact, we are born with neutral skin that is close to pH 7. But within a few weeks of birth, our skin turns acidic, protecting our skin from various external stimuli. As we age every year, our skin’s pH gets higher, but it never goes beyond the range of acidity. Do you know the “acid barrier” that maintains the pH of the skin?The surface of our skin is covered with Acid Mantle.

The skin’s acidic protective membrane consists of ingredients that are naturally present on the skin, such as ceramide, cholesterol, fatty acids, sweat, and oil. And this acid barrier determines the pH of our skin.A healthy protective film with pH between 4.7 and 5.5 plays an important role in protecting the skin’s surface and lower layer from multiple external attacks. It keeps your skin healthy from bacteria, fungi, viruses, and environmental pollution and keeps your skin soft and elastic.It also serves to balance the microbiome (microbial community) of the skin, suppressing the reproduction of harmful bacteria and helping good bacteria flourish.How does pH affect the skin? If there is a change in the pH of the skin, the skin balance will collapse, resulting in various problems on the skin. Using a strong acidic product with a pH of about 2 or a strong alkaline product with a pH of 10 causes the skin to become unstable.If the pH balance of the skin is shaken, it causes many skin problems such as dryness, dry skin (moisture-deficient oily skin), and acne. Also, the bacteria that are harmful to the skin will thrive faster, breaking the microbiome balance.That’s why “Skinwatchers” consistently insist on not using solid soap. Most solid types of soap (or cleansing bars) are alkaline and can cause skin problems or worsen skin concerns.So we have to use mildly acidic skincare, but unfortunately, all skincare products do not have a pH index, so it can be difficult to determine which products are mildly acidic. But you don’t have to worry about most wash-off or skincare products that you apply because they are made with a weak acidity. Cosmetics researchers are basically well aware of the effects of pH on skin care products. Of course, there may be skin care products outside the pH range that are beneficial to the skin. However, products that are out of pH range to a weak level (for example, AHA or BHA exfoliators with pH of about 3.6 or physical sunscreen with pH of 7.5) do not cause major skin problems even if used temporarily. It’s usually because you can get your normal pH level back in less than an hour.Strongly acidic (pH2.5 or lower) or alkaline (pH8 or higher) products take longer for the skin to return to its normal pH range and may cause gradual damage to the skin when used daily. If a particular product makes your skin very dry or if you get a reaction from your skin, such as redness after use, it may not match your skin’s of your skin. This is because mildly acidic products are usually mild to the skin and are hypoallergenic.Most Effective Cosmetics pH (SKINWATCHERS) The following is a general pH range for the main categories of skincare products. Skin care products within the pH range below can act mildly without irritation to the skin and make healthy skin.Cleanser: pH 4.5 – 7 / Toner: pH 5 – 7 / Suncream: pH 5 – 7.5 AHA & BHA exfoliator: pH 3.2 – 3.9′/moisturizer: pH 5 – 7/ Serum: pH 4 – 6/Vitamin C (ascorbic acid)-containing product: pH 2.6 – 3.2/retinol-containing product: pH 4 – 6.6
All products from SKIN WATCHERS are manufactured at pH, which provides the best effect on the skin. From the development and manufacturing stage, various research results are cited for products that are truly effective for the skin, and only ingredients that have been proven to be effective are blended.Can I use (layering) skincare products with different pH levels together?For example, you are frequently asked if you can apply moisturizer directly on top of the AHA exfoliator. I’m worried that different pH levels will collide and it won’t be effective. Some people say they wait 20 minutes before applying the next skincare product, but in fact they don’t need to!This is because once the pH range of a water-based product is set, the pH level within that range is maintained even if the product outside that pH range is applied at the same time. Because the ingredients that chemists use to maintain the pH range of the product are strong enough to keep the pH level within a certain range of whatever product you apply at the same time.Under normal conditions of use, it is chemically impossible for a product with a higher pH to invalidate a product with a lower pH, and vice versa, so you don’t have to worry. Based on this, we have produced products for 20 years and used basic materials importantly for each product. The main ingredients are tea tree to soothe and moisturize sensitive skin, and snail raw materials for moisturizing and elasticity, and cleansing oil, cream type, and powder soap type are focused on cleansing.Already, the product has been ranked in the top 5 consumer selections for exports to Europe, proving that the repurchase rate is more than 95%.

▲usualdbmark Inc.
▲ CEO : EUN-JUN SONG
▲ https://usualdbmarket.com
▲ejsong@latimeskorea.com
▲ +82-70-7768-9229

H.S AH

ASIA JOURNAL

Keywords such as minimal skincare and eco-friendly beauty are mentioned as trends in the Korean skincare market. With the recent expansion of the concept of eco-friendly consumption, it is gradually simplifying and using steps other than various existing skincare steps. In addition, as global economic difficulties arise due to COVID-19 and the Russian War, minimalism is showing a further expansion trend due to reduced consumption. In Korea, when using skincare products, the routine was to apply skin (toner), essence, ampoule, lotion, moisture cream, or nutritional cream, and to apply a dedicated eye cream in the middle, and people used it. These days, this step is often boldly omitted. However, there are people who habitually apply more than four steps due to moisturizing problems, and beauty companies also use fewer skincare products, but they make and sell products using eco-friendly and absorbent ingredients and formulas. In the Korean beauty market, the word eco-friendly is becoming important. Recently, as various environmental problems have become a big issue around the world, it is better to use cosmetics that are used every day that are not environmentally burdensome, and chemical ingredients prefer eco-friendly products because they may have side effects when accumulated in the human body.  In recent years, interest in ingredients has become the focus of attention on important marketing factors and consumers in Korea. In the past, if the performance is good, it was just used, but now performance is important, but more and more consumers are checking what ingredients make up cosmetics. In particular, interest in products using natural ingredients has increased, and in particular, various keywords such as gluten-free, vegan, and additive-free are emphasized, and products using natural ingredients instead of chemical ingredients have become a trend. In addition, it is now difficult to satisfy consumers by emphasizing simple functions or promoting them only with brand names. Instead, emotional elements and storytelling are becoming more and more important. Brands that deliver stories that consumers can sympathize with in various aspects, such as raw materials, manufacturing processes, and brand stories, are gaining popularity. Recently, more and more companies are conducting such marketing to gain popularity and create a brand’s fan base. In addition, skin care products are expected to be released in a more convenient form.

(Source from Reuters/Alamy)

For example, it is expected that there will be more convenient products such as disposable packs, pen types, or trouble-care shots. These products are a good option for consumers because they can be easily used in busy daily lives, so more and more consumers are purchasing even if the price is a little high. In addition, as described above, more people value ingredients, more people buy cosmetics online, and more people use websites or apps that can check reviews of cosmetics ingredients and users because products from various new brands are more quickly and easily accessible online.  Other trends include healing beauty and clean beauty. Consumers are looking for products that can heal their bodies and minds at the same time while using cosmetics. Clean beauty refers to a product that excludes chemical components as much as possible, and consumers want a product that does not have side effects on the skin. In particular, products that exclude harmful ingredients such as parabens, artificial pigments, and artificial perfumes from the product and use alternative natural ingredients are gaining popularity, while healing beauty refers to products that can heal not only the skin but also the mind and body. For example, various products such as aroma products that reduce stress and lighting and music used with skincare are being released.  In addition, healing beauty is related to changes in consumers’ lifestyles. Consumers tend to seek healing and stability due to regular schedules and constant stress, and the healing beauty market is expected to expand further accordingly.  Customized cosmetics are also a trend.  Customized cosmetics and products tailored to skin types are gaining popularity.. Previously, popular products were popular, but products that reflect personal factors are attracting attention. Smart devices and services related to skin beauty are gaining popularity in the beauty market.Products using smart skin care devices and applications are already being released worldwide, and these technologies will be further developed. In addition, services that diagnose skin conditions and provide information on skin care will be further developed, people believe. Although they want to take care of their skin more systematically, devices that help them take care of themselves when they have time are gaining popularity as they feel confident about going to dermatologists or care shops as they continue their daily lives.  The Korean beauty market, which gets the most popular trend, will continue to develop in the direction that consumers want.

Sophia Kim

ASIA JOURNAL

Just as a person returns to a handful of soil, a new movement in the beauty industry has been captured that allows cosmetics to return to nature. It has started to apply biodegradable plastic PLA and PHA materials to cosmetics. PLA is a plastic made from lactic acid from corn and sugarcane that is biodegradable in high temperature and humidity environments. PHA is the biodegradable plastic that has evolved one step further. It is a material that utilizes the fermentation material of microorganisms that ate canola oil, a plant-derived oil, and is also decomposed in the sea. In the case of PHA, the manufacturing process is difficult, the production speed is slow, and the price is high, so it has not yet become popular.

However, as the plastic problem becomes more serious around the world, companies such as CJ CheilJedang are focusing on developing PHA in Korea. Sooner or later, the beauty industry will be able to easily meet biodegradable plastic casesVegan products were always followed by question marks. In the case of certain colors and raw materials, color diversity was inevitably insufficient because they could only be extracted from animal ingredients, and the application was also regrettable when animal oils were excluded. However, recently, vegan brands have been trying to improve the quality of vegan makeup.

It is making vegan ingredients that replace kamine pigments or animal wax extracted from softworms, and these efforts have led to a sense of use that is comparable to non-vegan makeup products without the title of vegan. It also clearly shows what vegan makeup is, which is vegan but has a variety of color lineups and soft textures. Now I can enjoy vegan makeup not only for animals but also for me. Skin Watchers has been a cosmetics manufacturing and development company for 15 years, pursuing the most creative stability in the proportion of raw materials, rather than marketing costs, and investing raw materials rather than products, reviews, or models to cleanse, moisturize, and regenerate nutrition.
These results are expected to be exported to 40 Australian stores in some European and Asian countries. It was selected as one of the top five cosmetics in the European Elle magazine in the 2000s as a brand without marketing at all, and now it is planning marketing for the consumers public and trying to reach out to consumers

▲usualdbmark Inc.
▲ CEO : EUN-JUN SONG
▲ https://usualdbmarket.com
▲ejsong@latimeskorea.com
▲ +82-70-7768-9229

KS CHOI

ASIA JOURNAL

 Seoul Beauty Fashion Lounge “B the B,” which was introduced together at the Dongdaemun Design Plaza (DDP), has been drawing explosive responses since its opening on September 30. B the B was created as an experiential exhibition space where citizens and foreign tourists can freely visit and naturally experience Seoul’s beauty and fashion culture. “B the B” was visited by about 100,000 citizens for about two months after its opening through various field events and SNS-oriented promotions, and has produced more than 7.8 billion won in sales support through collaboration with online platforms.

Seoul Beauty Fashion Lounge “B the B” is a beauty fashion brand product exhibition and experiential space in the DDP design market, and consists of four lounges: Brand, Lifestyle, Beauty Tech, and Communication.

“B the B” is a space brand that means “Be the Beautiful” and contains the message of “a space where you discover yourself to be a beautiful person through a new perspective and experience on beauty.”

Seoul Beauty Fashion Lounge “B the B” provides citizens with new public value by harmoniously organizing four different spaces around interior design that adopts the concept of BioPhilia (human instinctive love for nature and life) of coexistence with life. It will serve as a platform between citizens and beauty fashion contents in Seoul, and citizens can experience a new perspective on beauty in a space that combines nature, eco-friendly and beauty.

At the Lifestyle Lounge, products from fashion companies supported by the fashion commerce platform Brandy and the Seoul Business Agency are displayed, giving a glimpse of the Seoul Fashion Trend. (Always in progress)

     <Beauty Tech Lounge> offers innovative AI beauty tech products that show the future of the beauty fashion industry. There is an exhibition where citizens can experience Lulu Lab’s “LUMNI,” which recommends cosmetics products that suit them through skin diagnosis, and Milleroid’s products that find hairstyles that suit them. (Always in progress)

“Communication Lounge” is a space where beauty brands that Musinsa and the Seoul Business Agency are jointly fostered and will be created as a resting place for citizens to use at any time, serving as an oasis in the city center. (Always in progress)

Experiencing Seoul’s beauty fashion, which incorporates the fourth industrial technology, once again confirmed Seoul’s technology and potential to lead a new fashion trend.

It served as an opportunity to promote the differentiation of Seoul, which led the fashion industry in a different way than before, and the positive development direction of Seoul beauty fashion.

Kim Hyun-woo, CEO of SBA, said, “There is a possibility that Seoul’s fashion and beauty industry will not follow the Milan method, but if technology and data are combined.” “If B the B ties DDP and Dongdaemun clusters together, the ripple effect will be inferior,” he said. “We will help Seoul establish itself as a global beauty industry hub.”

Recently, as COVID-19 regulations have been eased a lot in Japan, demand for cosmetics and other products is increasing again, and demand for classes where makeup is received is also increasing. The beauty market has suffered a lot in the past three years. However, although it has recovered, the same things are not popular as before, but they are showing a different appearance than before.

In particular, the part where such a change appears to be significant is the men’s cosmetics line, whose sales have increased more than five times compared to before COVID-19.

In the past, more and more men are wearing makeup in terms of self-management, such as men who are not interested in makeup or are passive. There is an increasing interest and demand for cosmetics that can easily organize skin texture, not just color makeup.

Men also saw a surge in demand for basic cosmetics and base cosmetics, which often caused skin problems as the time to wear masks increased for a long time.

As COVID-19 causes various problems such as skin problems due to wearing masks indoors for a long time, men’s demand for various basic cosmetics has also increased. Previously, basic cosmetics containing only a simple moisturizing function were used, but recently, men have also begun to look for basic cosmetics containing additional functions such as calming effects and skin texture correction.

In the case of men in business, it is important to give a clean image to others because of the nature of their job, so the demand for simple skin makeup has increased, and in the case of office workers, more people want to see their faces on the screen through cameras. This is because men preparing for employment also want to increase the success rate of employment by making their skin look cleaner when interviewing.

In addition, various media outlets have recently recognized that men’s makeup is not feminine, but managing themselves, and broadcasts and videos share makeup tips that men can easily follow, making it easier to access. In order to meet these trend changes and demands, genderless cosmetics brands, cosmetics lines, and men-only cosmetics brands have been launched, including ” COPERNICA,” a skincare cosmetics that can be used by both men and women, and ” Prieclat U,” a skincare cosmetics for both men and women.

Large cosmetics stores have announced that they are hiring male employees for male customers who find it difficult to ask women about cosmetics in line with such trends, and they are currently about 10 people, but they will increase it further. In the case of women, the important part of makeup has changed significantly.

Previously, lip products were dominant, but now the demand for cosmetics related to skin base makeup that does not collapse more than lip products and cosmetics that apply makeup around the eyes such as various eye shadows has increased. No matter how good the coverage and adhesion of the mask is due to the wearing of the mask, Thai cosmetics are gaining popularity in Japan recently as they are often removed or makeup collapses due to the mask. Since Thailand is a humid area, its cosmetics are characterized by being resistant to water and moisture. Women are very interested in removing or smudging their makeup in this situation because it was a big stress as it is now, and for a while, people have not applied lip products or used them because they are inside the mask for the same reason as base cosmetics, so they are the most erased or buried inside the mask, which is not hygienic. However, Thai cosmetics are solving this problem a little.Like base cosmetics, lip products have very good coloration, but they do not smudge or stain easily, so many people are currently looking for them.

Also, more and more women are wanting beauty lessons recently.

Especially, the age of women who want is female college students who are about to graduate. The reason why female college students came to these beauty lessons was because they had few opportunities to wear makeup because they had to study makeup while preparing to graduate from college and preparing for the interview. It is not just beauty for beauty, but also makeup in a way that can further highlight its original strengths and cover up its shortcomings and increase confidence.

SOPHIA KIM

ASIA JOURNAL

It has been two years since the pandemic affected our lives drastically.

To make matters worse, the Omicron variant has made its appearance as well.

People could lose hope because they are becoming exhausted from being conscious of every circumstance. Due to the heightened sensitivity of the public, they are prone to be caught by exaggerated advertisements and eating health supplements.

With the constant change in lifestyle the pandemic has brought upon us, we are trying our best to adjust to these adversities. We are trying hard to make a fruitful day by eating and sleeping well. Then, what does it mean to be ‘eating well’? Since people are obsessed with staying healthy, there are new trends in beauty and dietary practice. People who take part in these trends like ketogenic diet and intermittent fasting restrict their calorie consumption to an extreme extent in order to clean their body within a short period of time. While the short term results can prove these methods to be effective, it is far from it. Consistency is important when staying healthy. It is the same as studying. If you want to get a high score in the exam, you should study hard consistently rather than cramming the syllabus in a short period of time. Like studying, if you want to maintain your immune system, you should try hard consistently over a long period of time. You cannot just cram your health.  If you don’t focus on your health ordinarily, you are prone to getting sick easily.

While health supplements can be seen as a simple solution to maintain our health, it can be ineffective with a lack of understanding of our body. People who are unaware of their own health can be oblivious to what their body needs. Because everyone’s body is unique to themselves, the same supplements can affect the body differently. Therefore, it’s important to know what is necessary.

Every meal is very important because it is our primary source of nutrition. Simply relying on supplements would be inadequate to strengthen our immune system.

If you are not caring about your everyday meal, eating health supplements can become a bottomless pit. Diet methods with extreme restrictions like ketogenic or intermittent fasting are trending despite it being unhealthy. It rose in popularity due to the belief that quick results can be achieved by omitting specific nutrients from our diet. In reality this is a very dangerous belief. Rather than excluding the nutrients, one can replace them with healthier alternatives.

There are some protein products that are solely focused on weight loss. And ‘Alt Cookies’ is a product that focuses on healthy ingredients and nutrition. ‘Alt Cookies’ is the perfect modern solution as a meal replacement for it was made to oblige our health related worries. It can perfectly supply all the nutrition our body needs with only one bag. A healthy body is achievable through the meal we eat every day.

Eun Sok Choi
Grace & Honest

As the cosmetics industry changes from cosmetics to beauty solutions, the importance of cosmetics raw materials is increasing. If natural and organic cosmetics certification systems are introduced from next year, bio-material-based cosmetics should be considered for sustainability from the manufacturing stage. Natural scope also includes organic concepts (Natural Origin), including Animal Testing, Green Chemistry, Fair-trade, Bio-Diversity, Carbon Footprint, and Water Risk Management. At the “Beautiful Empathy Networking” conference, Professor Park Joon-sung (Editor of The K Beauty Science) of Chungbuk National University said in a “Sustainable Cosmetics Material Development Plan” and stressed, “Natural resources are important, but new efficacy of existing materials should be discovered and processing methods should be developed. “Earlier, Professor Park developed △ functional raw materials in Korea (discovering new skin physiological activity functions from new materials, moisturizing, whitening, anti-aging, ultraviolet blocking, antibacterial, anti-inflammatory, atopic, hair loss mitigation) △ Natural extracts and functional materials (well-being trend, no-chemists, natural cosmetics-based raw materials. In addition, MINTEL introduced △ Playing Mother Nature △ Campaign Capital △ My Rules △ Private Eye, which was cited as an overseas trend in 2018.

K-beauty emphasizes the functionality that focuses too much on the efficacy. At a time when online and home shopping are struggling to market ingredients and functions, Skin Watchers (CEO Jonghan Yoon), which is faithful to the basics, has exported its products to Europe and Japan. It is not just a sales marketing company, but it forms directly with manufacturing. It focuses on deposition, moisturization, and trouble of wealth, and the ingredients of important raw materials are much different from those of other manufacturers and brands. I wonder if the company’s operating margin is possible. However, rather than being true, CEO Yoon said that he takes operating margins because he does not directly market other parts such as distribution and containers. Usually, cosmetics set marketing costs from 3 to 10 times in manufacturing. And Skin Watchers is a strategic product that considers intermediate distribution margins, but only considers consumers’ positions.

▲ Skin Watchers Co., Ltd.

▲ CEO : Jonghan Yoon

▲ www.skinwatchers.co.kr

▲ skinwatchers@naver.com

▲ +82-2-1544-7027

Sam Kim

Asia Journal

GB Soft is one of the many companies that LA Times Asia Journal is currently incubating and they have been drawing a lot of attention since. GB Soft developed a solution that captures biometric information through cameras and sends them to an AI server where it can be analysed. This solution was able to gain recognition in Japan after the LA Times Asia Journal introduced GB Soft to Elematec, a specialized trading company of TOYOTA Group. From here, Elematec was able to link GB Soft to Data Scope, a Japanese facial recognition software development company. For reference, Data Scope established a factory in China called Shenzen Data Scope in collaboration with Foxconn in Taiwan. Here, Data Scope is planning to sell face recognition cameras and security cameras worldwide. GB Soft is set to sign an NDA for a joint development with Data Scope.

Furthermore, LA Times Asia Journal is incubating two other South Korean companies in the beauty industry; Emma Healthcare and Skin Watchers. These two companies have begun exporting their products to Japan. Clean First is a Japanese company that deals primarily with the solar power industry. While exploring the beauty industry, they were introduced to these two Korean companies.

Japan’s Clean First, as a domestic partner in Japan, plans to join hands with Toda Corp. to make themselves present in the beauty industry. For Emma Healthcare’s beauty device, a six-month contract for domestic sales rights in Japan was agreed upon.

In addition, Clean First and Toda Corporation are planning to enter Don Quijote, a Japanese general discount store. It plans to sell Emma Healthcare’s Beauty Device and Skin Watchers’ cosmetic products. Their initial plan isto sell their products in three of the following branches for the upcoming Christmas season: Ginza, Shibuya, and Harajuku. By the end of January 2022, their products will be available in 40-50 other locations.

Plalucy, Emma Healthcare’s Beauty Device, is a product that utilizes Plasma and Galvanic technology. It uses the principle that numerous Ions in Plasma penetrate the skin and promote skin regeneration. The radical in Plasma is the only natural substance on Earth that is completely harmless to the human body, with sterilization power equal to 2,000 times that of ozone and 180 times that of ultraviolet rays. If you apply cosmetic products after using the PlaLucy product, people with good skin definitely feel the improved absorption of cosmetics. There plasma’s Ion and radical can reliably and safely eliminate inflammation and bacteria in the skin as well.

Skin Watchers’ Cleansing Oil was selected by ELLE, a French fashion and lifestyle magazine, into the “Top 27 Cleansing Oil” by Beauty Editor and Consumer evaluation worldwide. It is a product that is on par with luxury goods such as Shu Uemura, Clinique, Origins, Shiseido, Clarins, Fresh, Biotherm, and Christian Dior. Skin Watchers prioritize the use of premium, lightweight-natural ingredients such as apricot seed oil, macadamia seed oil, and meadow foam seed oil, which are good for skin health. In addition, Skin Watchers’ unique technology completes the product with high cleaning power, which is well received.

Beyond GB Soft, Skin Watchers, and Emma Healthcare, we look forward to the day when more Korean SMEs incubated by the LA Times Asia Journal will be recognized by Japanese companies for their valuable assets.

Mike Choi

Asia Journal