Currently, countries around the world are emphasizing culture, content, and culture.

It is a content that contains various elements such as domestic culture and food, and if such content succeeds, it can have a greater economic effect than just objects.

Many videos have been shared on various video platforms, including Netflix, which has recently become popular in Japan, squid games that succeeded in Itaewon classes, and games played by Koreans to make or purchase dalgona as squid games.K-content is popular because it reflects culture as it is.

It can be said that the cultural impact of these contents is very great. A recent study found that a $100 million increase in content exports, not just culturally, amounts to $51 billion in total production inducement, and 3,000 employees in related fields are also economically significant.

In particular, COVID-19 has served as an opportunity for people around the world to spend time at home or do outside activities alone in the past.

In particular, consumption of video content has increased. Many people preferred it because they could enjoy leisure comfortably without much effort, and as a result, demand for various programs at home and abroad naturally increased. In particular, the ot market grew the fastest in Asia.

According to a domestic survey, 86.3% of the respondents said they were already using OTT, and an average of 2.69 OTT services were subscribed for a fee.

However, as the note market grew rapidly, various problems that were not previously highlighted were suggested, but the existing bill was not effective or appropriate because it was different from the way broadcasters provided it. For this reason, the Korea Creative Content Agency held a related policy forum to prevent further development at a time when various Korean contents are attracting attention.

First of all, the forum invited various industry officials to listen to their opinions. Listening directly to the opinions of those engaged in collaboration is very important in determining future policies.

As many people consumed content with ot, various media were combined to create content. For example, various genres and areas such as dramas are combined based on live-action movies based on cartoons and entertainment webtoons based on games.

In the past, there was a large time difference, such as being exported later after broadcasting at broadcasting stations, but now the barriers to content have disappeared as content platforms have been created worldwide.

With the creation of various ots, other platforms are making great efforts to produce content to attract more users. In a survey of users who already use the ot platform, users who said they wanted to move or add the platform said they wanted to see it and chose it because they liked it. Therefore, the number of contents and the quality of the contents are considered important. So, we are currently producing original content from various ots. It is a content that can only be seen on their own platforms that they invested in.

It is a problem that cannot be solved or may arise when the copyright law applied to past contents is applied as it is. The Korean government has talked a lot with officials to revise copyright laws, content-related bills and policies because they can cause economic damage to haute platforms or content creators in the long run.

The Korea Creative Content Agency’s activities for the development of Korean content are expected.

SOPHIA KIM

ASIA JOURNAL

The Ministry of SMEs and Startups (hereinafter referred to as “MSS”, Minister Lee Young) announced 430 startups as participants for the Stepping Stone Project, one of the sub-projects of the Technological Development Program for Startup Development implemented in the first half of this year, on May 18, 2022.

The number of participants has doubled compared to the previous year (184 in 2021).

The Technological Development Program for Startup Development is prepared to stimulate technology entrepreneurship and the growth of startups by discovering promising startups with growth potential and supporting their R&D.

The eligible applicants of the program are startups younger than 7 years old and have recorded the latest revenue of 2 billion KRW or less.

The Stepping Stone Program is targeting young startups who have not participated in any kind of R&D projects supported by MSS to inject up to 120 million KRW of technology development funds for one year.

There have been 1,943 tasks applied in the first half of 2022, and the winners of the program have finally been selected after going through a thorough evaluation of their technological aspects and feasibility by an R&D Analyzing Group that is organized by the characteristics of each applied technology.

In terms of regional distribution of the selected 430 businesses, it was mostly similar to that of the first half of last year (59.2%) with a little more than half (58.8%) of startups located in the metropolitan areas such as Seoul, Gyeonggi, and Incheon, followed by 59 businesses (13.7%) in Busan, Ulsan, and Gyeongnam, and 46 (10.7%) in the Chungcheong region such as Daejeon,

SMT Co., Ltd., a startup specializing in energy smart metering, announced on the 23rd that it has signed an MOU with the Russian National Research University MPEI (Moscow Power Engineering Institute) in Moscow, Russia, on the 11th.

SMT Co., Ltd. is currently a Pangyo start-up zone company established by the Ministry of SMEs and Startups and operated by the Korea Startup Promotion Agency and the Gyeonggi Creative Economy Innovation Center. It provides products and services that predict demand through IoT/ICT-based measurement and analysis solutions for efficient energy management.

The MOU was promoted as part of the “Commercialization of Russian Innovation Technology” project organized by Gyeonggi Techno Park, and as of 2022, the Russian government announced a government resolution banning cooperation between foreigners and Russian universities.

In the future, SMT and MPEI are currently working on projects on technology transfer and additional development with three research groups to produce practical results, and will later coordinate system advancement and new technology development schedules for thermal energy efficiency management.

In addition, MPEI agreed to verify technologies and products developed in Russian local networks and test beds over the next three years, and externally agreed to cooperate in mid- to long-term joint projects with MPEI when entering Russia and Eurasia, an official said.

Lee Dong-wook, CEO of SMT Co., Ltd., said, “Based on solid basic science, we will do our best to help the development of Russian technologies with high-quality source technologies,” adding, “With MPEI and this project, we will lay the groundwork for entering Eurasia.”

Asia Journal

Korea is now awash with many different functional cosmetic brands and products which take the lead of K-beauty into the global market. Products can be developed based on different needs or cultural situations. I took a peek into products for women’s health in the Korean market while importing treatments for polycystic ovarian syndrome and uterine leiomyoma from Italy. I realized again that How many people are concerned with women’s health.

People tend to think too simply about their health problems and the cause of disease. Grace always asserts that most diseases people suffer from start from their eating habits, which tend to run in families. So we should not shrug off the severity of obesity, just attributing the weight problems to our parents.

However, avoiding overweight or fatness cannot be a proper solution enough to protect women’s health. Feminine diseases can be conceived as ‘a cold for women’ so you should keep your body healthy. We never seem to get enough information about feminine health care so some women are deceived with misinformation and hyperbolic product advertisements through social media. The absence of proper education leads women to make uninformed choices. They don’t get practical information on their own body and are more likely to avoid important steps for self-care. Women’s bodies experience many changes over a lifetime, so it’s never too late to educate yourself about it.

‘Fleur d’elle’ was designed to provide practical self-care for women out of my personal needs, and is being upgraded steadily. As we care about gut microbiomes and eat some supplements to keep our intestines healthy, we have to take care of the vaginal environment which should be treated more carefully. ‘Fleur d’elle’ would be the best pick for your reproductive health that prevents your conditions from getting worse.

No more waste of time suffering from discomfort and getting worse. If you pick and choose ‘Fleur d’elle’ as soon as possible, you can be intact. Wise women use and choose ‘Fleur d’elle’! Stay tuned with further development of ‘Fleur d’elle’ for tailored care from care microbiome, daily wash, and intensive care. Extricate yourself from concerns about women’s health with ‘Fleur d’elle’!

Eunsok Choi

grace & Honest

Beauty and Health Coordinator