New promotion video was released by the Ministry of Culture, Sports and Tourism (Minister Hwang Hee) and the Korea Tourism Organization (hereafter KTO, President Ahn Young-bae). They once made such strides that the former video campaign “Feel the rhythm of Korea” uploaded on the KTO’s Youtube channel has a total of more than 90 million views, and the combined number of views on TikTok and Instagram is more than 200 million.

The sequel videos to last year’s “Feel the rhythm of Korea” featuring music by LEENALCHI and modern dance by Ambiguous Dance Company were released on September 3. These second clips introduce the traditional and modern charms of ten must-see sites in Korea including Gyeongju & Andong in Gyeongsangbuk-do, Yangyang & Gangneung in Gangwon-do, Daegu, Suncheon in Jeollanam-do, Seosan in Chungcheongnam-do, Busan & Tongyeong in Gyeongsangnam-do, and Seoul, while playing a combination of K-hip hop and folk music. Each clip not only shows the existence of tradition & modern, healing, and cultural heritages, but also sensationally shares the distinctive lifestyle of Koreans.

Korea’s famous hip hop label AOMG and H1ghr Music worked on the soundtracks to create a mixture of K-hip hop and folk music by arranging the refrains of various folk musics.

The songs will be available on Spotify by mid-September.

“In the past, (my music) was very ‘heavy’ and aggressive. This is quite energy-consuming. I think I’m now at that stage where I can expand my view (in music), as opposed to what I’ve been done in the past,” he said.

MC Sniper poses for a photo after participating in a press event for Korea Creative Content Agency’s “K-Pop Night Out” on Tuesday in Seoul. (Korea Creative Content Agency)

MC Sniper last month released his latest album “Scope Music,” for which the 36-year-old played as a member of band for the first time in his career.

He said he hoped the new songs were not “too serious.” The songs by the Scope Band indeed reflect a more personal side of MC sniper, including the main track “She Loves Me,” which is a tribute to his mother.

“It’s my favorite one, and I think it came out all right. It’s my own story, and it’s not too heavy,” he said.

“Inspirations for my music always came from my personal life, but now the difference is that I get to build on it with my bandmates. Sometimes the idea is formed during a jam, other times while we’re having fun. I don’t want to seperate work from playing.”

The rapper has seen changes in both his life and music in the course of his 20 year career, which he says is only natural as music always goes through changes in trend. The most notable change came with the birth of his son in 2015.

“I’ve became more … gentle. So instead of making aggressive-sounding tracks, I tend to make songs that are easy to listen to,” he said.

This, however, does not mean that the rapper has stopped talking about pressing social issues.

“There are songs that I’ve written concerning the current social affairs. But I feel that these types of songs should be written naturally, not because I feel compelled to say something,” he said. “In some ways, music is a form of politics and contributing to society via music is an enjoyable thing. But if that doesn’t happen, so be it.”

This year, MC Sniper is performing at a music festival abroad for the first time ever. He is one of the four teams slated to appear at the Korea Creative Content Agency’s “K-Pop Night Out” held at The Great Escape in Brighton, England, in May.

“I’m really looking forward to working with other artists and experiencing different genres of music. Particularly showcasing Korean music to fans in other countries.”