Herald English » Korean company

‘Purisoo’ is not just your everyday tumbler

HeraldK — Tue, 16 Jan 2018 23:55:32 +0000

Water is a natural resource that is easily taken granted for. It is a vital source of life and helps us function throughout our daily lives by keeping us energetic and hydrated. Not having enough water can leave us ill, parched, and lethargic. People are constantly carrying around plastic water bottles and disposing them without proper care; this can be avoided if they can just have accessible water everywhere they go, but that itself can be difficult. However, U2 System, a South Korean company, has revolutionized the generic portable water tumbler through their newest product of interest.

‘Purisoo’ is more than just a tumbler; it also acts as a portable water purifier. The user can use it to store water conveniently to drink from at any given time. The pump inside the tumbler purifies water from any source, whether it’s from a sink, a river, or an outdoor water fountain. It’s easy for people to be skeptical about water from different sources due to water pollution. Now, they can feel comfortable and secure in drinking water from almost anywhere and carrying around that purified water in a sleek tumbler.

U2 System aims to release this product in communities with poor living conditions, including third-world countries. This revolutionizes the idea of products being both convenient and environmentally friendly. U2 System has always been designing products that not only benefit a certain demographic, but all over the world; their main focus has always been combining smart future technology with eco-friendly values. Again, with people constantly going out of their way to buy disposable plastic water bottles, U2 System has made it a mission to create a product that can reduce plastic waste and promote the idea of reusing resources.

▲   U2 System, Inc.
▲   Brand Name: Purisoo
▲   CEO: Jae-hyun Choi
▲   www.u2system.co.kr
▲   E-mail: choi2000@u2system.co.
▲   T: +82- 2-561-4986

Julie Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)

Published in Jan.16th 2018

The perfect underwear for men

HeraldK — Tue, 16 Jan 2018 23:47:25 +0000

It is difficult nowadays to wear something both fashionable and comfortable. Usually, the aesthetics of a clothing item can compensate for the overall comfort of wearing it, but that shouldn’t always have to be the case. Clothing companies should also emphasize the importance of both when it comes to daily-wear such as undergarments. Underwear can be a hassle because of its uncomfortable fit, despite the fact that people wear it daily. This is why a Korean company called Magic Dunk has put out a line of male underwear that not only guarantees comfort, but also provides some health benefits as well.

Magic Dunk boasts their slogan of “body balance” to represent not only cleanliness and comfort for men, but an overall masculinity. It pursues natural comfort rather than artificiality. Their underwear is made to separate the penis from the scrotum naturally which only enhances versatility. This separation can prevent transpiration due to skin contact, helps humidity release, prevents the propagation of bacteria and preserves a clean and healthy lifestyle. The material itself has excellent humidity absorption and overall skin-friendliness as it minimizes friction and potential odors that can emit from the male groin area.

There are different types of male underwear being released in this line, one of them being ‘Type A’ drawers. It comes in different colors such as navy, blue, beige, and orange, and a standard design with the company’s logo on the band. ‘Type B’ drawers have a similar structure, but with trendier styles and fashionable colors such as white with an orange logo, blue with a black logo, red with a black logo, and lime with a silver logo.

Magic Dunk hopes to build its brand beyond Korea by ensuring convenient purchasing online and offline. The company promises to produce comfortable and stylish male underwear and consistently improving their products to suit their main demographic. Back in June 2017, the company won an award in the Korea International Women’s Invention Exposition and registered their brand in both the United States and Indonesia. With Magic Dunk taking these steps outside of their country of origin, their underwear can potentially rise to fame in different countries.

Nowadays, men can find it difficult to find a pair of underwear that boasts both style and comfort. Magic Dunk goes above and beyond by creating a line of undergarments that promote male health without the price of comfort or style.

▲ Magic Dunk Co., Ltd.
▲   Brand Name: Magic Dunk
▲   CEO: Jung Kuk Kim/Hye Kyoung Kim
▲ www.magicdunk.com
▲   E-mail: magicdunk123@naver.com
▲   T: +82-31-943-8726

Mike Choi
K-Herald Korea
(Los Angeles Times Advertising Supplement)

Published in Jan.16th 2018

Korea’s pet care startup targets U.S. dog owners

HeraldK — Wed, 09 Mar 2016 01:04:30 +0000

Smart pet care startup, BallReady, extended their business to the U.S market with the world’s first meal providing ball playing equipment.

BallReady made progress internationally through America’s ideal social funding site Indiegogo on February 22. BallReady is ambitiously targeting the $300 billion worth world’s pet market and introduce a new interactive product to pet owners and their pets.

BallReady combines the function of an automatic feeding machine and an automatic ball shooting machine. The product is acknowledged as a “World Patent Product” and won first place for new innovation section at the Korea National IT Industry Promotion Agency and United States ‘US MAC’.

By using Pavlov’s theory where Pavlov rang a bell, gave the dog food, and the dog started to salivate in response to the bell sound, the BallReady machine provides food and snacks when dogs put the ball back in the machine. With various options, dogs are able to play by themselves without the owners present.

Pet supplies experts stated, “BallReady can be used for every dogs, no matter how big they are. The owners can adjust the amount of food and snacks so that they can take care of their dogs’ health. Adding many options, they can adjust the ball-shooting distance and also uses lithium-ion batteries so that it’s available to use outdoors.”

BallReady is providing various special, discount promotions to supporters on Indiegogo. Supporters who donate from $155 to $299 will be the first to test a BallReady with mini tennis balls or silicon balls for 30 days. They have recently collected over $7300 for funding and hoping to reach their main goal of $20,000.

To support BallReady, visit http://igg.me/at/ballready or visit their website for more information at www.ballready.com/english.

Lena Kim
K-Herald