Since the spread of electricity in the 19th century, all electric appliances have made innovative progress, but the most commonly used electric outlets have remained in early models. In front of safety accidents such as electric shock and short circuit that continue day after day, voices calling for changes in electrical outlets are rising. Goodlife Co., Ltd., which makes the “safest outlet in the world,” is drawing attention from the global market by introducing products that are the same size and shape as existing outlets and have price competitiveness.

Of the approximately 45,000 fires that occur in a year, 20% correspond to electric fires. An average of 600 electric shock accidents occur a year, 90% of which are children’s electric shock accidents. Children’s electric shock accidents are dangerous enough to cause internal organ damage and respiratory paralysis in severe cases. In the midst of this, Good Life Co., Ltd. recently attracted attention by introducing “Safe Outlets (S.O.). Unlike most safety outlets that can only be applied to certain accidents, S.O. is characterized by preventing all accidents that can occur while using electric outlets such as electric shock and short circuit caused by direct contact, water electric shock and short circuit, and dust fire. It can be applied to 14 types of 2-pin and 3-pin outlets around the world, and can be used for all outlets that use electricity, such as inside and outside buildings and multi-taps. CEO Lee Jong-ho said he hopes S.O. can contribute to a safer life.

Automatically shut off electricity inside the outlet before inserting the plug.

It fundamentally solves accidents caused by direct contact.

In addition, if water flows in, it can be discharged directly out through a drain pipe separated by polarity. In particular, the advantage is that it can be purchased at the same price as existing products.

Electrical energy is also the most important thing for humans. In fact, fire and water were considered the most important in the early days, but few places do not use electricity due to the era of electricity that began after that.It is so popular that it flows anywhere that it is creating a considerable amount. As such, there is a lot of contact and usage. Therefore, it is necessary to promote safety in relation to accidents.In the case of an electric accident, the most basic thing is an electric shock accident. Electric shock also refers to a state in which a person is exposed to electric current. The high voltage does not mean that a person dies.When current flows through a person’s body, a person burns to death. In addition to burning and dying situations, heart attacks can occur when current flows through the heart. Current can be quite dangerous because the human body is also challenging.But just because a lot of current flows doesn’t mean it’s dangerous. This is because if the voltage is low, it cannot come into the skin. Therefore, preventing them from entering the body is also preventing electric shock accidents.It is necessary to recognize that it is a fight between penetrating the skin and not.If you are aware that the current is more dangerous due to incorrect information, you need to take this opportunity to learn more about the voltage. The extent to which electrical shock can lead to death is about 50 mA. Please note that this corresponds to the level emitted by electric ducks. However, we lack the expertise to manage electricity.Above all, the use of electricity at home is often distributed using outlets, so you should know and use the safest and most convenient product.

Good Life Co., Ltd. also introduced S.O. at CES 2020, the world’s largest technology exhibition held in Las Vegas in January. CEO Lee expressed expectations that the exhibition will pave the way for collaboration with companies that make electric appliances, transfer patents, royalty profits, and entry into the U.S. and European regions and Southeast Asian markets. Good Life Co., Ltd. received requests for technology alliances from various companies at the exhibition, as well as offers to publish S.O. on Amazon’s main page. CEO Lee thanked the Korea Institute of Electricity and Changwon City (Changwon Industrial Promotion Agency) for their good results.

Good Life Co., Ltd. is preparing various follow-up products in addition to S.O. In particular, it plans to actively utilize technology applicable to all 14 outlets around the world. He said he would like to develop products tailored to various needs, while continuing to appear in various exhibitions around the world and expand the base. CEO Lee’s insight was valid for Good Life Co., Ltd. to be able to introduce such innovative products. It has already been recognized for its original ideas, winning two gold and one silver prize at the World Invention Competition (Pittsburgh INPEX in the U.S.). The global market is expected to be worth more than 100 trillion won. Accordingly, CEO Lee focused on the global market from product planning to development stage. After these efforts, S.O.s that can be applied to all types of outlets were born. CEO Lee said, “We want to grow into a global company that supplies technology beyond simply producing and selling products, and we hope to contribute to the safe life of more people by supplying this product widely.” Electric appliance manufacturers, which have a sales network to revitalize the market faster, are in charge of production and sales, and Goodlife Co., Ltd. plans to grow into an R&D company that develops new products, hoping that many companies currently producing electric equipment at home and abroad will participate.

Last year, France implemented a pro-business policy, recording the largest number of start-ups ever. The “Micro Enterprise” system, one of the support systems implemented by the French government, provides various tax benefits and simplification of administrative procedures for companies whose sales do not exceed a certain amount. La French Tech, a startup development policy, makes France the world’s largest startup network. CEO Lee cautiously said that Korea’s start-up support system is changing a lot, but more active changes are needed. This is because even though innovative products have been developed, commercialization may be delayed due to existing regulations. He said that as the times are changing, if the system is improved in the direction of prioritizing measures to remedy before regulation, it will further enhance national competitiveness.

“We established Good Life Co., Ltd. to make products that can contribute to a more convenient and safe life. We would like to help reduce repeated electric accidents every year. Good Life Co., Ltd. will grow into a small and strong company with sufficient competitiveness.”

Let’s do our best and accept the results. It is CEO Lee’s management philosophy. After numerous efforts, this philosophy was supported by the development of products that could satisfy both performance and price competitiveness. Good Life Co., Ltd. plans to knock on the door of the global market with S.O. and its follow-up products. We hope that Good Life Co., Ltd., which was created with groundbreaking ideas, will protect the safety of people around the world. (www.gl9000.com)

▲ GOOD LIFE Co.,Ltd.

▲ CEO : Jong-Ho Lee

▲ Brand : GOOD LIFE

▲ Product : “S.O”(Safety Outlet)

▲ www.gl9000.com

▲ 36524gl@gmail.com

▲ 82-55-289-3011

Mike Choi

Asia Journal

I will explain the process of introducing a Korean company called Good Life, which is being Incubated by the LA Times Asia Journal, to a Japanese company and conducting business.

Good Life is a company that built an electric outlet that does not generate electric fires even if dust accumulates in an electric outlet, is safe because electricity does not flow even if water is poured on it, and electricity does not flow even if a metal rod is plugged into an outlet. Good Life’s product won the gold medal at the Geneva International Invention Exhibition in Switzerland. In a small country with a population of 51.82 million and accounting for about 20.92 million households, there are 45,000 fires that occur in Korea over a year, of which 9,000 or 20% are electric fires. In addition, about 600 electric shock accidents have occurred, and about 540 cases, or 90%, are children’s electric shock accidents. Numerous casualties are repeated every year, and economic losses of more than 100 billion won are incurred every year.

This electric fire and electric shock accident are occurring not only in Korea, but also all over the world. Even though most of them are caused by an electric outlet, the reality is that the only means to prevent an accident are to block the entrance of the electric outlet at most. Plugs and outlets with two metal pins were developed and patented by Harvey Hubbell of the United States in 1904 and have still been used for more than 100 years.

There are four types of accidents caused by electric power outlets currently in use. Short circuit due to contact when inserting and removing plugs, short circuit due to insertion of foreign substances and fire, electric shock and short circuit due to water inflow, and dust fire caused by internal spark

Lee Jong-Ho, CEO of Good Life, developed a new concept of electric outlet with the aim of creating an electric outlet that can fundamentally solve these four types of electric outlet accidents.

The fatal problem with conventional electrical outlets, as CEO Lee says, is that electricity always flows through them even if they are not plugged into them and used. This is what he judged to cause electric shocks, short circuits and fires.

So, CEO Lee created a structure where the two metal pins of the plug are fully inserted into the electrical outlet, and the push button installed in the electrical outlet is pressed between the two metal pins, and the push button is raised and cut off at the moment of completely removing the plug. This prevents sparks from being generated by insertion and separation of the plug. In addition, the reason why electricity does not flow even if a metal rod is plugged into an outlet is that electricity does not flow unless two inserts into which the metal pin is inserted and push buttons are pressed at the same time. In addition, it was structurally designed to prevent dust from entering. And, when the plug was inserted into the electric outlet halfway, electricity was never allowed to flow. This is to prevent electric shock from being exposed to two metal pins of the plug. In addition, even if water is introduced, it is designed to be discharged to the outside through a drain pipe of an electric outlet separated by electrical polarity, hence fundamentally solving the occurrence of electric shock and short circuit caused by water inflow.

The LA Times Asia Journal first introduced this to Elematec, a professional boss under TOYOTA Group.

First, Elematec introduced Good Life’s products for sales activities to a Japanese company called Trusco Nakayama.

A Japanese company called Trusco Nakayama is a company that plans and sells wholesale and PB products for construction-related goods. Founded in 1959, it has recently achieved annual sales of about 243.5 billion yen, with 2,909 employees, 89 Japanese bases, and six overseas bases. It has 2,966 suppliers and 5,527 vendors (mechanical tools, welding materials, electrical materials, construction hardware, piping materials, home centers, and Internet mail order companies). Elematec introduced the electrical outlet to Trusco Nakayama because it seemed to fit into Trusco Nakayama, which is planning a private brand. However, business transactions were possible only when mass-produced. Unfortunately, Good Life has only made Mockup products and is undergoing screening after completing the application for U.S. UL certification. After Good Life’s product is finally UL certified, it has decided to promise business with Trusco Nakayama when mass production becomes possible.

Second, Elematec is in contact with Japanese electric outlet manufacturers in addition to Trusco Nakayama for sales activities. Seikoshoji and Meiko, Japanese electric outlet manufacturers, have expressed interest in the concept of Good Life products and have received relevant data and are currently reviewing them in-house.

Under the brand Star Lite, Seikoshoji is a company that manufactures electrical products such as electrical outlets, power extension cables, and disaster prevention lights (with built-in radio function), such as design development of various electrical components, electronic equipment, and miscellaneous goods. It established its headquarters in Osaka in 2000 and supplies it to an electric rice cooker company called Tiger, or sells building supplies through wholesale companies such as Trusco Nakayama in offline stores. It is also sold at large Internet shopping malls such as Yodobashi.com, Biccamera.com, and Amazon Japan.

Meiko is a company that manufactures outlets, plugs, and other accessories for equipment construction/medical facilities/housing facilities/device. Founded in 1932, it manufactures and sells wiring equipment and distribution boards, and has recently achieved annual sales of about 7.5 billion yen. It has 72 employees and seven Japanese bases.

It is worth looking forward to how Good Life’s electric outlet, developed with a completely new concept from the current electric outlet that has been used for more than 100 years, will bring about changes in our daily lives around us.

Mike Choi

Asia Journal