Among the many Korean SMEs that are being incubated by the Los Angeles Times Asia Journal, a few of them have been operating in Japan.GB Soft, a Korean company that developed an AI and IOT based solution for measuring biosignals, has finalized their NDA (nondisclosure agreement) with Data Scope for a joint development. Asia Journal introduced GB Soft to Elematec, a Japanese trading company under the TOYOTA group. From there, Elematec connected GB Soft to Data Scope, a Japanese facial recognition software development company.

In addition, Elematec’s sales activities at OMRON’s Future Creation Research Institute, a Japanese medical device manufacturing and sales company, concluded an NDA with Infomining. Infomining is a healthcare service company that provides healthcare solutions using AI and IOT. They were introduced to Elematec by Asia Journal. Together with OMRON, they have intentions of collaborating to develop new medical device products aimed at the Chinese market.

LA Times Asia Journal is assisting two Korean companies in the beauty industry, Emma Healthcare and Skinwatchers, with their business operation in Japan. These two companies were picked up by Clean First, a Japanese company that primarily dealt with the solar energy industry. Clean First will work with their domestic partner in Japan, Toda Corp. to enter the beauty industry market. Emma Healthcare and Skinwatchers’ products are expected to be sold in Don Quijote, Japan’s largest discount store, and make its appearance on Maukake, an online crowd-funding platform.

Emma Healthcare’s beauty device, Plalucy, utilizes plasma and galvanic technology. It uses the principle that numerous ions in plasma penetrate the skin and promote skin regeneration. The radical in plasma is the only natural substance on Earth that is completely harmless to the human body, with sterilization power equal to 2,000 times that of ozone and 180 times that of ultraviolet rays. This will result in better absorption of cosmetic products. The plasma’s ion and radical can reliably and safely eliminate inflammation and bacteria in the skin as well.

Skin Watchers’ Cleansing Oil was selected by ELLE, a French fashion and lifestyle magazine, into the “Top 27 Cleansing Oil” by Beauty Editor and Consumer evaluation worldwide. It is a product that is on par with luxury goods such as Shu Uemura, Clinique, Origins, Shiseido, Clarins, Fresh, Biotherm, and Christian Dior. Skin Watchers prioritize the use of premium, lightweight-natural ingredients such as apricot seed oil, macadamia seed oil, and meadow foam seed oil, which are good for skin health. In addition, Skin Watchers’ unique technology completes the product with high cleaning power, which is well received.

Despite adversities COVID-19 gave to businesses all around the world, there is a steady entry of Korean SMEs into the Japanese market. Japanese companies are recognizing the true future value of Korean small and medium-sized companies.

Mike Choi

Asia Journal

As the cosmetics industry changes from cosmetics to beauty solutions, the importance of cosmetics raw materials is increasing. If natural and organic cosmetics certification systems are introduced from next year, bio-material-based cosmetics should be considered for sustainability from the manufacturing stage. Natural scope also includes organic concepts (Natural Origin), including Animal Testing, Green Chemistry, Fair-trade, Bio-Diversity, Carbon Footprint, and Water Risk Management. At the “Beautiful Empathy Networking” conference, Professor Park Joon-sung (Editor of The K Beauty Science) of Chungbuk National University said in a “Sustainable Cosmetics Material Development Plan” and stressed, “Natural resources are important, but new efficacy of existing materials should be discovered and processing methods should be developed. “Earlier, Professor Park developed △ functional raw materials in Korea (discovering new skin physiological activity functions from new materials, moisturizing, whitening, anti-aging, ultraviolet blocking, antibacterial, anti-inflammatory, atopic, hair loss mitigation) △ Natural extracts and functional materials (well-being trend, no-chemists, natural cosmetics-based raw materials. In addition, MINTEL introduced △ Playing Mother Nature △ Campaign Capital △ My Rules △ Private Eye, which was cited as an overseas trend in 2018.

K-beauty emphasizes the functionality that focuses too much on the efficacy. At a time when online and home shopping are struggling to market ingredients and functions, Skin Watchers (CEO Jonghan Yoon), which is faithful to the basics, has exported its products to Europe and Japan. It is not just a sales marketing company, but it forms directly with manufacturing. It focuses on deposition, moisturization, and trouble of wealth, and the ingredients of important raw materials are much different from those of other manufacturers and brands. I wonder if the company’s operating margin is possible. However, rather than being true, CEO Yoon said that he takes operating margins because he does not directly market other parts such as distribution and containers. Usually, cosmetics set marketing costs from 3 to 10 times in manufacturing. And Skin Watchers is a strategic product that considers intermediate distribution margins, but only considers consumers’ positions.

▲ Skin Watchers Co., Ltd.

▲ CEO : Jonghan Yoon

▲ www.skinwatchers.co.kr

▲ skinwatchers@naver.com

▲ +82-2-1544-7027

Sam Kim

Asia Journal

Two Korean small and medium-sized enterprises (SMEs) that are being incubated by LA Times Asia Journal are on the verge of exporting their products to Japan –  ‘Skin Watchers’, a Korean cosmetics company, and ‘Emma Healthcare’, a Korean beauty device company. The two companies received an order from a Japanese company called ‘Clean First’. Clean First mainly dealt with the solar power industry, however they began exploring other industries as of recently. They have taken interest in the cosmetic and beauty device industry after being introduced to Skin Watchers and Emma Healthcare.

Clean First plans to collaborate with Toda Corp., as partners in Japan, to launch the beauty business. They are intending to enter Don Quijote which is a Japanese general discount store. In addition, they’ll be on various e-commerce platforms including Makuake, a Japanese cloud funding company.

Skin Watchers’ Cleansing Oil was selected as one of the “Top 27 Cleansing Oil” by ELLE France Beauty Editor and Consumer evaluation worldwide. It is a product that is on par with luxurious brands such as Shu Uemura, Clinique, Origins, Shiseido, Clarins, Fresh, Biotherm, and Christian Dior. In addition, instead of chemical oil and inexpensive oil, it is made of premium lightweight and moisturizing oils such as apricot seed oil, macadamia seed oil, and meadow foam seed oil.

Emma Healthcare is to introduce their beauty device, Plalucy to Japan. It uses the principle that the ions (1/1000 the size of nanoparticles) in the plasma penetrate the skin and promote skin regeneration. The radical in plasma is the only natural substance on Earth that is completely harmless to the human body, with sterilizing power 2,000 times more than ozone and 180 times more ultraviolet rays. Because of its hydrophilic nature, people with good skin can definitely feel its effect when applying cosmetic products on their skin after treating it with the PlaLucy. The ions and radicals can reliably and safely eliminate inflammation and bacteria in the skin.

Clean First, which appreciated the value of these two companies’ products, is drawing expectations and attention on how much they will expand their operations into the Japanese market. We look forward to seeing the next promising enterprises such as Skin Watchers and Emma Healthcare among the Korean SMEs incubated by the LA Times Asia Journal.

The term, an incubator, refers to a business operator that provides business space to prospective start-ups with fresh ideas and technology or venture entrepreneurs in the early stages of their start-ups and increases the success rate of start-ups through management consulting and technology guidance. Unlike start-up investment companies that have simply served as the main players in the past, they play a role in raising companies by establishing, marketing, and promoting companies as well as providing good ideas. Currently, large companies, venture companies, start-up investment companies, accountants, lawyers, and college students are actively entering the venture incubation business because they can expect high investment returns through the growth of promising venture companies they have discovered, especially companies. On the other hand, startups receiving support from them have the advantage of reducing huge initial investment costs in their businesses and focusing only on R&D, away from various problems such as technology, management guidance, law, accounting, and consulting. However, the Aberdeen Group in the United States recently published a study showing that more than 70% of current incubators will be eliminated within years due to lack of expertise.

I only have ideas, but I don’t have money, planning, or marketing skills. Venture incubation is what solves these problems and raises them into decent companies. To this end, it provides comprehensive support for business feasibility evaluation as well as manpower and funds necessary for start-ups. When someone with an idea comes, it helps modify and supplement it in the direction that the business can do, and helps in all processes such as planning, strategy establishment, financing, and marketing. Sometimes it helps even with the public offering. Incubating companies that do this can be said to be a kind of source of nutrition that sprouts potential venture companies amid the craze for venture companies that occur dozens of times a day.

As an overseas publishing media (LA Times Asia Journal), I think it is a true incubation to verify the intensive introduction, direct connection, trade, and investment of Korean venture companies to Japan and the United States.

Mike Choi

Asia Journal

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