Nongshim’s new commercial, “The Sound of Delicious” on Youtube efficiently attracted more than three million viewers around the world. This commercial was originally released as two versions, full 60-second and 30-second one. What gained such popularity is the latter.

This 30-second video is composed of tens of various sounds and situations that any people can experience while cooking and tasting this tasty Shin Ramyun, such are sounds of gas stove, kitchen knife, boiling water, pot, egg and mouthwatering eating sounds that diverse people make when they are in home, car, a camping ground, near a lake, shore, and on a hill. To put all these scenes in one simple sequence, all shots were extremely compressed and linked with very short beats. Thanks to beautiful images, sound effects and brilliant editing skills, it is almost like a short clever music video, composed of full ‘delicious’ beat-box sounds, tempting the viewers to buy their appetizing noodle.

With its unique rhythmical feature, this commercial also hit on a number of SNS and websites including Youtube. Online users are generally showing positive reactions. Some commented about their good impression for the product, mentioning “My favorite noodle” and some others asked and shared the recipe. It seems Nongshim succeeded to seize global customers’ ears and eyes as well as their tongues. Now worldwide interests and expectations are illuminating this Korean-best-selling noodles, wondering if this may become more than a ‘Korean’ best.

By Jieun Kim

(K Herald)

Published in Feb.28th 2018

In celebration of Asian American and Pacific Islander Heritage Month, Nielsen, a leading global provider of consumer information and insights, is releasing a series of video vignettes highlighting the consumer preferences of Asian Pacific Americans throughout May. The series, titled “The Conversation,” feature four Asian American millennials from various ethnicities who reflect on the ways in which their cultural backgrounds have shaped their watch, listen and buy behaviors. The series draws key insights from Nielsen’s ongoing research to better understand and serve Asian American consumers.

“Nielsen is proud to recognize Asian Americans and their unique culture, stories and perspectives,” said Betty Lo, vice president, Community Alliances & Consumer Engagement for Nielsen. “These videos highlight and underscore the growing influence of this burgeoning segment, and we hope it inspires Asian Americans to recognize their positive impact on the economy. We encourage our corporate clients and media partners to watch the videos, share them and further understand the opportunity that Asian Americans offer to grow their businesses and stay relevant.”

In “The Conversation” series, the interviewees speak candidly about their upbringings and consumer preferences as well as touch upon how corporate and media representations affect their household decisions. The four part series dives deeper into the following topics:

Consumer Spending

In this segment, the interviewees discuss how Asian American representation in advertising and media affects their perceptions of brands and programs, as well as what they buy.

Culture and Heritage

The interviewees touch upon how they embrace their ethnic backgrounds, and share stories about their families and purchasing behaviors.

Music

Asian Americans continue to be at the forefront of digital music consumption, and the on-screen talents talk about their preferences between American and home-country music. They also reflect on what technological tools they use to consume their music.

Online Activity

As an over-indexing segment when it comes to online engagement and social media, Nielsen asked the four interviewees about their favorite digital platforms, and how they leverage these technologies to stay in touch with their relationships, news and emerging trends.

To view the series, visit the Nielsen Knows YouTube page, or visit “Nielsen Community” on Facebook. To learn more about Nielsen’s insights on Asian American consumers, please visit www.nielsen.com/asians.