Mobile tourism center for ASEAN kicks off

The ASEAN-Korea Center on Thursday launched a moving tourism information center on the member nations of the Association of Southeast Asian Nations to promote the region’s culture and tourism among the Korean public.

The ASEAN Roadshow will travel across the country through Saturday next week, starting from Seoul and making stops in Gwangju and Busan.

Participants including ASEAN-Korea Center Secretary-General Kim Young-sun (fourth from left) attend the launch ceremony for the ASEAN Roadshow at Cheonggyecheon Square in downtown Seoul, Thursday. Chung Hee-cho/The Korea Herald

The caravan will offer various experimental activities, such as the ASEAN Culture and Tourism Library and ASEAN Quiz and Game Zone. Some 150 students have been recruited to participate in the expedition.

“The special vehicle of the ASEAN Roadshow, representing the uniqueness of ASEAN, will travel from the heart of Seoul to the regional cities of Korea with an aim to stir excitement and enhance the awareness of ASEAN culture and tourism destinations among the Korean public more effectively,” said ASEAN-Korea Center Secretary-General Kim Young-sun. 

By Yeo Jun-suk (jasonyeo@heraldcorp.com)