No more uncomfortable heels!

The foot is like a miniature of the human body, which consists of bones, joints, muscles and many other blood vessels. There are 52 bones on both feet. On the feet, the capillaries and autonomic nerves are more concentrated than any other part of the body, so feet are also referred to as the second heart. If there is a problem with the foot, it does not end with the problem of the foot itself, but it causes an abnormality sequentially from the ankle to the knee, pelvis, back, spine and neck. Therefore, the beginning of every physical correction should start from the feet.

There are prejudices that functional shoes should be worn by those who usually do sports or those who work for a long time, but Plamise Company in South Korea has been considering the design as well as the functionality so that everyone can use the functional shoe. Although there is a design team in Plamise, President Chung-Keun Lee tries his best to participate in the design in order to make an attractive shoe. He emphasized the importance of design, saying that functional shoes without design are not much different from patient shoes.

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Plamise has considered design and created shoes for women who have been wearing high-heels for a long time. They designed a weight shifting system on the high heels, and the PU cushion spring shock absorbing device was attached to the middle of the foot frontal cushion to absorb the pressure of the weight, thereby helping blood circulation and reducing foot and leg edema. Additionally, this functional product prevent of hallux valgus. Hallux valgus is a disease in which the big toe is bent toward the second toe and the big toe joint protrudes like a hump, causing swelling and pain. Shock-absorbing shoes prevent this disease. The most common cause of hallux valgus is attributed to footwear. High-heeled shoes, narrow -fronted and pointed shoes cause deformation of the big toe. To complement these heel disadvantages, Plamise designed and manufactured high heels.

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Additionally, Plamise was designed to correct the posture correctly by applying an ergonomic weight transfer system to the functional golf-shoes and the outer surface of the shoe was designed to be 1mm high to prevent landing and abrasion, in order to protecting the joints. It also contains an ortheLite and a red-clay material in shoes; it has various functions such as cushion, deodorization and antimicrobial-action. It was designed as a combined use in three ways: sneakers, trekking shoes, and golf shoes.

▲   Plamise Co., Ltd
▲   Brand Name: ShoeallS
▲   CEO : Chung-Keun Lee
▲   T : +82-1800-9449
▲   E-mail : cglee@plamise.com
▲   www.plamise.com  / www.salls.co.kr

Irene Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)