So far, in the first half of 2015, according to the Korea Customs Service, the total export value of Korean beauty products to the U.S. was $52 million, a 60 percent increase from last year. America is the third biggest export market for Korean cosmetics companies, after China and Hong Kong. According to 2013 survey conducted by the Korea Tourism Organization, more than 50% of the foreign visitors to Korea have purchased Korean cosmetics products, indicating that the influence of K-Beauty (Korean beauty) is ever-growing. Among the Korean cosmetics products, cushion, which has changed the way Korean women wear makeup, is now creating a global beauty trend beyond its popularity in Korea. Another study conducted by the global research firm TNS Korea that surveyed 800 Korean female consumers found that 75% of Korean women have used or is currently using cushion products. The respondents chose the portability and the convenience of creating the natural-looking flawless skin as their reasons for choosing cushion compact.
The ‘MAKEUPHELPER’ by DSB Korea was launched as the new ‘Luminous’ cushion compact to match the beauty trend. The advantage of the cushion compact is that it is convenient to use for just a touch up for makeup, and many functional features for all skin types. MAKEUPHELPER not only has all of those advantages, but also has designs for over 3,000 kinds of products so customers can choose products according to their taste. The greatest specialty of MAKEUPHELPER is the design of the compact case. They have hired illustrators and are constantly launching products with unique and diverse designs. In addition, the company added natural ingredients such as 44% honey, 44% green tea, and 39% calendula, and coconut-essence in the cushion compact. These natural ingredients increase moisture and coverage at the same time. Most of the cushion compacts are divided into numbers by one color, but MAKEUPHELPER subdivided into numbers by bright beige, nude and pink. We need to pay attention to `MAKEUPHELPER`, a special cosmetic product in the cushion compact market.
▲ DSB Korea Co., Ltd
▲ Brand Name : Makeup helper
▲ CEO : Choul-Hee, Han|
▲ T : +82-70-8672-5471
▲ E-mail: dsbkorea@hanmail.net
▲ www.dsbkorea.com / www.makeuphelper.co.kr
Sunny Seon
K-Herald Korea
(Los Angeles Times Advertising Supplement)
