Nowadays, beauty has evolved beyond just fashion and putting on a full face of make-up. People have become more enticed by simplicity – a healthy, natural look. Rather than slaving away to get ready for the day, many prefer to leave the house feeling light and refreshed. Perhaps this is why skincare has become vital in helping people achieve such a look. With healthy, glowing skin, many men and women can feel confident in showing off their bare faces. Due to the growing demand in effective skincare products, many companies have been putting out unique lines to spark some competition in the market. However, it has become evident that one company seeks to trump the rest. DermaBiotech, a growing company in Korea, vows to create products that will help every individual achieve the perfect skin they desire.
DermaBiotech has introduced two new products to the market – ‘CICALINIC’ and ‘Dr.BARIA’. ‘CICALINIC’ is an effective regeneration cream for sensitive skin and is known to improve redness. It is also known to strengthen the overall barrier of the skin and maintains its pH balance. ‘CICALINIC’ is different from the typical moisturizer due to its high moisture barrier, its use of natural ingredients, high skin affinity for a smoother application, convenient pump tube, and an overall safer formula. DermaBiotech has called it “the most advanced Bio-Beauty-Technology, providing moisturizing, soothing, and high skin affinity features.” ‘CICALINIC’ is also best for those who consider themselves minimalists because a little goes a long way, and it can even act as an effective primer to ensure that irritation from makeup use does not happen. The product can also normalize imbalanced skin induced by hormones during pregnancy, post-childbirth, and even during menopause. A test of ‘CICALINIC’ was conducted within Yonsei University to see if it can truly relieve users of erythema (redness of the skin). Results were that all subjects’ skin conditions have improved significantly just after 2 weeks of daily application.
Their second product, ‘Dr.BARIA’, is an acidic moisturizer used specifically for specialized skin conditions such as atopic dermatitis, allergy-prone skin, and even child skincare. What is especially unique about this product is its formulation of natural origin-ceramide to improve the overall barrier of the skin and its maintenance of our epidermal homeostasis. Due to ‘Dr.BARIA’s use of ceramides, the moisturizer can prevent any foreign disturbance from entering the skin, which can also block a variety of skin disorders that are associated with abnormal barrier functions. The moisturizer also does not contain any ingredients that might irritate the skin, which other products in the market are known to use such as ethyl alcohol or artificial fragrances. There is also another product called ‘Dr.BARIA ATO Hair & Body Cleanser’ that is commonly used for baby skincare. It contains six types of oriental herbal extracts made of yeast fermentation to relieve skin irritation. It is used the same way as any other shampoo or body wash.
All in all, DermaBiotech has proven to be revolutionary in terms of regenerating our skin and not only treating certain epidermal abnormalities, but preventing them from reappearing. With different companies attempting to solve the ongoing mystery of effective skincare, DermaBiotech has surely climbed its way up by ensuring the general population that there is hope for everyone to obtain the strong, healthy skin they deserve. Beauty is quite subjective and not easy to gain, but having the confidence and perseverance will truly help people take a step in the right direction. What better way to gain such confidence than to start taking care of our own skin?
▲ DermaBiotech Co., Ltd.
▲ Brand Name: Dr.BARIA/CICALINIC
▲ CEO : Jong-Kyung Youm
▲ E-mail : youmjk@dermabt.com
▲ www.dermabt.com
▲ T : +82-31-746-1703
Julie Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)
