People can’t seem to go anywhere without being influenced by the media telling us how we should look and behave. Magazines, billboards, commercials, TV shows, and even movies advertise a standard that people should meet in order to be accepted by society. For a while now, weight has become a controversial issue for both men and women. People have invested thousands of dollars into gym memberships, personal trainers, or even surgical procedures to obtain what the media likes to call “the perfect body.” Companies have been tirelessly putting things like diet pills, fat-burning protein bars, and other “instant” weight-loss solutions onto the market, but they don’t solve the issue of maintaining our body’s health. That is why Lite & Slim, a health company in South Korea, has developed a line of products that guarantees weight loss without the cost of the consumer’s health.
‘Diet Film’ is a dietary supplement format launched by Light & Slim. It contains oriental healthy ingredients, so users do not experience side effects and only natural ingredients approved by the FDA. Users can easily use the film type as a mouth melt rather than swallowing material. Therefore, using diet film is ideal for people of all ages. This is a convenient alternative because it is easy for people to use before meals. ‘Diet film’ restrains the urge to eat more than we do and maintains our overall diet. When you take it, you can get the best results you need to lose weight and keep your body thin.
The main product of interest, however, is the Selina scale, which comes with a smartphone app to mark the user’s progress throughout their weight loss journey. The scale displays the current weight of the user, body fat percentage, percentage of muscle mass, body water content, current BMI, and overall health score based on these measurements, and recommends the amount of food and exercise they need. The app that’s connected to the Selina scale are automatically linked so the user can check their progress throughout the following weeks or months. They can get a sense of what their body’s metabolism is doing to help them lose weight and check their overall body composition. People can even record the amount of food and water they consumed throughout the day as a reminder to consume less or more. After combining all the meals and water the user consumed, the app can display a nutrition graph to promote the idea of eating healthy to lose weight rather than just eating the bare minimum.
What really sets the company apart from other health and nutrition businesses is that Lite & Slim additionally offers a doctor care program with trained professionals to assist customers with their journey to a healthy lifestyle. People can chat with a professional via phone call, and after a consultation, they will continuously receive after-treatment at home. The program also regularly checks the customers’ body compositions and aid with diet and exercise management. A team of dedicated dieticians and nutritionists help come up with a plan for their customers and point them in the right direction. This is different from any other regular hospital visits due to the fact that these professionals have a slightly more personal relationship with their clients.
With so many products being advertised with false claims of helping users lose weight and burn fat, it’s easy to become skeptical to the ones that could possibly work. There are many complications that come with excessive dieting, and Lite & Slim makes sure that their customers lose weight and burn fat in a healthy, smart manner.
▲ Litenslim
▲ Brand Name: Dbio
▲ CEO : Ryu Yeon Jung
▲ www.litenslim.com
▲ E-mail : doctor@litenslim.com
▲ T : +82-2-516-2332
Ralph Suh, Julie Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)
