With South Korea becoming more well-received by an international crowd, it’s safe to say that both music and technology has not only taken over the culture but they’re getting global recognition as well. This is why competition between businesses has grown; someone always has to have something new to bring to the table to stand out amongst the rest. Palmsys is a creative product design company that represents South Korean culture by bridging both its technical and musical elements.
Their main product of interest is called Rhythmboy, an electric percussion instrument. It makes 30 individual sounds of percussion, including animal noises and tambourines. Each sound is unique depending on whether Rhythmboy is shaken or hit. The volume also depends on the intensity of these movements. It is also the first emotion-touch electric percussion instrument to be released in the world.
Additionally, Rhythmboy is portable and convenient to use. Rather than having many complicated buttons and instructions, it is rather easy to handle. It can be charged through its USB port, and the volume can be manually adjusted. Rhythmboy has a battery-saving function as it turns off when it isn’t in use after three minutes.
People may wonder why Rhythmboy is different from any other instrument that produces unique sounds; this instrument actually contains sounds from 50 individual instruments. There are also 32 steps of volume variation depending on how strong the instrument is shaken or tapped. It can be used to accompany children’s music at school or it can be used as a substitute for actual percussion instruments. Palmsys has so far been successful when it comes to presenting a functional device that encompasses two different aspects of Korean culture.
▲ Palmsys
▲ Brand Name: Rhythmboy
▲ CEO: Jong Seop Park
▲ www.palmsys.co.kr
▲ E-mail: palmsys@hanmail.net
▲ T: +31-262-9248
Julie Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)
Published in Jan.16th 2018
