As the COVID-19 infection is spreading around the world, many changes have occurred in our daily lives. The majority of stores are closed, so people purchase and consume simple processed foods through online orders. More and more people are suffering from obesity because they cannot do outdoor activities such as fitness centers and have to do indoor activities.
In this situation, about a year ago in Korea, there was a small wind blowing in health-functioning diet foods through Instagram.
Grace & Honest, a health functional food brand of enzyme therapy, launched On s’aime, on t’aime, and introduced the product to consumers through real-time broadcasting on Instagram, with explosive purchases and real-time reviews by consumers. It was already popular in Korea as an enzyme therapy after passing through the U.S. and Japan, but unlike any enzyme expert in the world, consumers agreed to eat as usual instead of fasting or intermittent fasting, but to literally eat this product after breakfast and dinner.
As it has been recognized through Instagram by Korean consumers who are familiar online, sensitive to various information, and have already failed to go on a diet, the nearby Japanese beauty/healthcare distribution company, Natuluck is also interested in this health-functioning diet food and is preparing to distribute it to Japan.
CEO Sugahara, who is also the CEO of Natuluck and president of the Japan Women’s Management Association, is taking the first step to complete a true beauty by realizing Inner Beauty to Japanese people who have been restricted from outside activities due to COVID-19.
Enzyme therapy, before World War II, became interested.
Animals at a zoo in the U.S. were often sick and died earlier than theyΒ 
were in the wild, giving them heated cooking food with vitamins and minerals as food for the animals. Just in case, I gave them raw food instead of heating it up, and they lived like wild animals for a long time. Only humans on Earth eat heated cooked food, which is decisively free of enzymes, and meat and fish as well as vegetables and fruits contain enzymes, but if cooked above 48 degrees, the enzymes die. In the end, you can’t be healthy just by cooking heated food.
A recent study around 2013 found that 70 percent of the immune system was in the small intestine and 10 percent were in the large intestine. It is said that enzymes and dietary fiber are needed to keep the immune function focused on the small intestine and to continue to respond to foreign substances and pathogens outside of the small intestine.
Humans are born with enzymes in their bodies, which are very important catalysts for all physical activity, including digestion and metabolism, as well as blood pressure control and blood clots. There are more than 13,000 types of enzymes in the body that have been found so far.
But the problem is that the amount of enzymes varies from person to person, and as you get older, they gradually decrease like batteries. (Dr. Edward Howell, an American enzyme nutritionist, says the enzymes our human body produces throughout its lifetime are not infinite, but limited. In addition, a study conducted at Michaelis Hospital in Chicago found that the enzyme activity in saliva in older people has dropped by one-thirty percent of that of young people.)
Lack of enzymes leads to poor intestinal environment, poor immunity, and weak overall. Various lifestyle diseases and cancers are not unrelated to the reduction of enzymes.
In order to prevent the depletion of enzymes in the body and to supplement enzymes, one must first maintain diet and lifestyle that do not consume enzymes in the body. Most importantly, we need to save the most energy-consuming digestive enzymes and secure a lot of metabolic enzymes for other lines in order to digest food.
The main ingredient of βOn s’aime, on t’aimeβ products, where many papers and clinical results have been published, is not included in beer, and we are looking forward to how Natuluck will create a new enzyme therapy wind in Japan.
Mike Choi
Asia Journal
(Los Angeles Times Advertising Supplement)
