As the cosmetics industry changes from cosmetics to beauty solutions, the importance of cosmetics raw materials is increasing. If natural and organic cosmetics certification systems are introduced from next year, bio-material-based cosmetics should be considered for sustainability from the manufacturing stage. Natural scope also includes organic concepts (Natural Origin), including Animal Testing, Green Chemistry, Fair-trade, Bio-Diversity, Carbon Footprint, and Water Risk Management. At the “Beautiful Empathy Networking” conference, Professor Park Joon-sung (Editor of The K Beauty Science) of Chungbuk National University said in a “Sustainable Cosmetics Material Development Plan” and stressed, “Natural resources are important, but new efficacy of existing materials should be discovered and processing methods should be developed. “Earlier, Professor Park developed △ functional raw materials in Korea (discovering new skin physiological activity functions from new materials, moisturizing, whitening, anti-aging, ultraviolet blocking, antibacterial, anti-inflammatory, atopic, hair loss mitigation) △ Natural extracts and functional materials (well-being trend, no-chemists, natural cosmetics-based raw materials. In addition, MINTEL introduced △ Playing Mother Nature △ Campaign Capital △ My Rules △ Private Eye, which was cited as an overseas trend in 2018.
K-beauty emphasizes the functionality that focuses too much on the efficacy. At a time when online and home shopping are struggling to market ingredients and functions, Skin Watchers (CEO Jonghan Yoon), which is faithful to the basics, has exported its products to Europe and Japan. It is not just a sales marketing company, but it forms directly with manufacturing. It focuses on deposition, moisturization, and trouble of wealth, and the ingredients of important raw materials are much different from those of other manufacturers and brands. I wonder if the company’s operating margin is possible. However, rather than being true, CEO Yoon said that he takes operating margins because he does not directly market other parts such as distribution and containers. Usually, cosmetics set marketing costs from 3 to 10 times in manufacturing. And Skin Watchers is a strategic product that considers intermediate distribution margins, but only considers consumers’ positions.
▲ Skin Watchers Co., Ltd.
▲ CEO : Jonghan Yoon
▲ www.skinwatchers.co.kr
▲ skinwatchers@naver.com
▲ +82-2-1544-7027
Sam Kim
Asia Journal
