The snack market, which gained untimely reflective profits as the fan pile increased, is on the decline again. Sales of major snacks and ice creams sold in retail stores are decreasing. In line with the health trend, consumers’ view of snacks is changing. The snack market “absolute powerhouses” familiar to all generations are shaking.
According to the food industry statistics, sales of chocolate cakes, including chocolate pies, fell 11.45 percent at retail stores as of the first half.
The same goes for snacks.Sales of long-lived snacks, which are familiar to the name itself, such as shrimp-flavored snacks and potato chips, fell less than the same period of the previous year, and sales of frozen fruits also fell 14.7% overall.
There are two main reasons why the snack market, which had enjoyed an unexpected boom in sales as more consumers stayed at home due to the COVID-19 epidemic, is on the decline again.
In line with the recent trend of placing importance on health, some consumers with the view that snacks = unhealthy are reducing consumption.
In fact, in a recent statistical survey released by the Korea Rural Economic Research Institute, consumers responded that chocolate and snack products are likely to have the “worst impact on health.”
The popularity of private dessert restaurants, which are not factory-printed desserts, but have also affected the decline in snack sales. The reason why sales of cookies and biscuit chocolate cakes made by food companies are decreasing is that there are many individual bakeries and dessert shops, making them less competitive. Another trend is that consumers post pretty cookies or desserts on social media recently because they make them very pretty and diverse.
The consumption pattern of the snack market, which used to purchase familiar products, is now being pushed back by a trend that considers individual health and taste.
In the meantime, Gaonn CEO Bong-Soo Gang, who pursues health and balance with patented protein, made a protein snack called “la balance” by utilizing his long experience in a healthcare company. Usually, protein-containing snacks are called healthy flavors, and it is true that the taste was significantly inferior to that of the regular stack. But the protein snack here is a product that definitely appeals to consumers for its taste and health balance.Currently, it is a popular product that celebrities taste and visit, and it is so popular that it is sold out in five minutes of broadcasting on t.v. home shopping. For women, it is said to be very helpful for nutritional balance that will collapse due to excessive appetite control by purchasing for diet.In addition, to build healthcare solutions (customized nutritional balance) to strengthen the implementation of solutions with healthcare companies
▲ Gaon N Inc.
▲ Brand: Labalance
▲ CEO :Bong-Soo Kang
▲www.gaonn.net
▲ cs@gaonn.net
▲ +82-2-363-5123
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