 |
| KB Kookmin Bank’s Gold & Wise private banking center in Seocho-dong, southern Seoul (KB Kookmin Bank) |
Private banking
Gold & Wise (KB)
KB Kookmin Bank launched Gold & Wise in 2002 as its private banking brand in a bid to provide customers with a smarter, more effective way of managing their assets.
What best differentiates KB Kookmin is its exclusive private banking products, which are created based on the investment guidelines offered by KB Financial Group’s asset strategy commission. Managers of KB’s other affiliates such as brokerages and insurance companies also take part in the decision-making process, and the products are jointly operated by the Investment and Deposit Round Table convening KB’s private bankers and VIP managers.
To offer the best and wisest investment advice, Gold & Wise has teamed up with Lombard Odier, a Swiss private banking institution that boasts more than two centuries of expertise.
Professional advisory services are another strength of Gold & Wise, which gives professional advice in areas such as tax matters and real estate investment. It also engages portfolio strategists who analyze the financial market to establish and recommend differentiated portfolios to clients.
To offer such high-quality services, Gold & Wise runs a state-of-the-art training system to produce high-caliber private bankers.
Meetings with up-and-coming artists and celebrity athletes are another perk given to Gold & Wise clients as part of the company’s efforts to forge closer and more personal relationships with its customers.
