In celebration of Asian American and Pacific Islander Heritage Month, Nielsen, a leading global provider of consumer information and insights, is releasing a series of video vignettes highlighting the consumer preferences of Asian Pacific Americans throughout May. The series, titled “The Conversation,” feature four Asian American millennials from various ethnicities who reflect on the ways in which their cultural backgrounds have shaped their watch, listen and buy behaviors. The series draws key insights from Nielsen’s ongoing research to better understand and serve Asian American consumers.

“Nielsen is proud to recognize Asian Americans and their unique culture, stories and perspectives,” said Betty Lo, vice president, Community Alliances & Consumer Engagement for Nielsen. “These videos highlight and underscore the growing influence of this burgeoning segment, and we hope it inspires Asian Americans to recognize their positive impact on the economy. We encourage our corporate clients and media partners to watch the videos, share them and further understand the opportunity that Asian Americans offer to grow their businesses and stay relevant.”

In “The Conversation” series, the interviewees speak candidly about their upbringings and consumer preferences as well as touch upon how corporate and media representations affect their household decisions. The four part series dives deeper into the following topics:

Consumer Spending

In this segment, the interviewees discuss how Asian American representation in advertising and media affects their perceptions of brands and programs, as well as what they buy.

Culture and Heritage

The interviewees touch upon how they embrace their ethnic backgrounds, and share stories about their families and purchasing behaviors.

Music

Asian Americans continue to be at the forefront of digital music consumption, and the on-screen talents talk about their preferences between American and home-country music. They also reflect on what technological tools they use to consume their music.

Online Activity

As an over-indexing segment when it comes to online engagement and social media, Nielsen asked the four interviewees about their favorite digital platforms, and how they leverage these technologies to stay in touch with their relationships, news and emerging trends.

To view the series, visit the Nielsen Knows YouTube page, or visit “Nielsen Community” on Facebook. To learn more about Nielsen’s insights on Asian American consumers, please visit www.nielsen.com/asians.

Bulgogi House is set to open its third All You Can Eat Korean barbeque location in La Palma this May, expanding the chain into Orange County. While the new restaurant will continue to use Bulgogi House’s trademark sauces, marinades, and meat selection that have brought them success, this location will look unlike any of the other previously established restaurants. Owner Young Park now aims to contemporize the atmosphere of the restaurant, while bringing new features and innovative technologies rarely seen in similar establishments.

Bulgogi House La Palma will boast a contemporary interior design as well as advanced equipment implemented to improve the customer’s Korean barbecue experience. Not only will there be eight HD televisions and three projection screens for easy viewing of any sports game or special event, but the new location will also introduce a ventilation system rarely seen at other Korean barbecue establishments in the United States. The air ducts will be placed on the side of the grill to funnel the smoke into vents underground, as opposed to the orthodox method of stationing them overhead. Each table will also have its own ventilation motor to maximize efficiency, unlike most restaurants that still use one motor to accommodate four to six tables.

This new ventilation system will help minimize the barbecue smell left on clothing by the smoke emitted from the grill. “We deeply appreciate Mr. Park’s significant investment in our community,” stated Mayor Steve Shanahan, “and look forward to his upscale Gangnam-style Bulgogi House restaurant bringing a new dining experience to La Palma.”

Other highlights of the new restaurant are its full service bar, self-serve buffet section, and special additions exclusive to the La Palma menu, such as bacon-wrapped asparagus and fresh sushi selections. Despite all the new developments, Bulgogi House intends to maintain its focus on selecting the highest quality barbecued meats and the freshest ingredients for its sauces, bringing a unique Korean barbecue experience to the city of La Palma.

For more information on Bulgogi House and its new La Palma location, visit www.bulgogihousekoreanbbq.com or connect on Facebook.com/bulgogihouse.LA.

Yuna Hwang
K-Herald