Until recently in Japan, alcohol called Strong Chu-hai was popular among Japanese youth and people with unstable jobs.

The biggest reason why this liquor became a big hit in Japan is that in Japan, the liquor tax will double for alcohol with a temperature of 10 degrees or higher.

Strong Chu Hai has become an attractive drink for those who are not financially free because of the rapid increase in the price of alcohol, and if it has a variety of flavors,

it has gained popularity because it has additional carbonation without using it for alcohol content.

Since the alcohol content of Stronger, similar to Strong Chew High, contains 7.5 tequila cups for two 500ml cans and 10.75 tequila shots for three 500ml cans, many people could drink Strong Chew High and get drunk quickly.

Liquor companies also recognized people as consumers who mainly consume Strong Chu Hai and began to export advertisements with slogans such as cheap but strong advertising headlines, cheap and fast.

(Source from Reuters/Alamy)People who simply liked to drink also contained an excessive amount of alcohol per day.
However, the bigger problem was that tequila, etc. had a high alcohol content, so it felt bitter and strong when drinking alcohol,

but Strong Chu Hai had additional carbonation and added sweetness and fruit scent, making it difficult for the person to recognize it, leading to excessive intake

At the beginning of the trend, the problem, whether all the problems were the case, was not highlighted The problem began to emerge as the trend continued for a long time.

Alcoholics like drinking beverages increased significantly among people in their 20s and 30s,

and diseases such as cirrhosis and liver cancer increased significantly among the most consumed age groups.

At this time, COVID-19 began at the end of 2019 and prolonged, the Japanese government encouraged all citizens to stay home (stay at home) movement,

and people could not gather outside and drink alcohol like in the past As a result, the number of people drinking at home instead of having meetings has increased significantly,

and the simple way of making cocktails at home has become very popular on the Internet

(Source from Reuters/Alamy)At first, it was popular to add orange or lemon after mixing carbonated water and beer, and the trend spread quickly as people posted various pictures on Instagram and other places to look prettier.

And as the trend began to increase people’s interest in health due to COVID-19, hard-seltzer has been popular in Japan since early this year, which means carbonated water with alcohol and “Hard,”which means alcoholic beverages for soft drinks, and “Seltzer,” which means carbonated water.

Hard-seltzer includes “low sugar”, “low calories”, “low alcohol”, and “gluten-free”. Because it is healthy and low alcohol,

it is popular with young generations who care about their health because it is less burdensome for their bodies.

It is popular among young generations for enjoying alcohol without any burden.

The biggest difference between Chu Hai and hard-seltzer is that Chu Hai has a strong juicy and sweet taste,

while hard-seltzer has little sweetness similar to ordinary carbonated water

These days, younger generations are not socially free to act and are looking for healthier products to replace what they used to do with their bodies for their health.

In line with this trend, if major Japanese beer companies developed and started selling hard sellers tailored to Japanese tastes, the lemon and lemon markets among hard sellers are gaining the most popularity in Japan.

In addition to Sapporo Beer “WATER SOUR”, Kirin Beer “Sminoff seltzer” and Asahi “FRUITZER” , Coca-Cola, which used to handle only non-alcoholic drinks, has already entered the lemon company market, and has been showing high sales since its launch.

These changes in the values of the younger generation are bringing about changes in various fields.

In the past, when I was drinking, I didn’t drink with expectations or thoughts about health Most people stopped drinking when they thought about their health,

but now more and more people are thinking about enjoying what they want to enjoy and enjoying it for a longer time.

SOPHIA KIM

ASIA JOURNAL

As the natural daily life has become distant due to the COVID-19 pandemic, interest in health care is high regardless of gender and age. The new word “Healthy Pleasure,” today’s exercise, shows the health care trends of modern people.

Personalized healthcare solutions and management solutions for industrial workers

GB SOFT (CEO: KI-BUM PARK) provides a comprehensive solution in all areas of health care, including scientific diagnosis and prescription.(Based on AI video analysis) Usually, when choosing health functional foods or exercise, they rely on recommendations or advertisements from people around them rather than expert judgment. In fact, in the current healthcare platform market, most of the platforms dealing with specific areas such as health functional food and exercise, and the healthcare vertical commerce platform is insufficient We noted this market situation and started a healthcare company that provides personalized health care solutions. Based on public health data, the goal is to provide a ‘new healthy life that accurately understands my body’ service. According to the self-analysis solution, we will propose customized health functional foods with the necessary nutrients, as well as provide coaching services for health care such as intake methods, customized diets, and exercise!In addition, it is directly efficient in preventing absenteeism and personnel accidents necessary for business workers and group groups.

Based on the healthcare platform business leading in the domestic wellness market, we plan to enter the global market after preoccupying the domestic wellness market. Investment and collaboration to secure external capabilities of competitive specialized institutions in areas such as self-diagnosis and personalized prescription will also be actively promoted to expand the business area. After that, we are also planning to enter the global market through offline centers that can be linked to the platform.

In addition, by providing solutions to large construction companies, an image analysis (AI) system that can check their health and working environment is applied to the worker and group system, and life management solutions for the elderly are implemented with large telecommunication companies. Currently, collaboration is being promoted with the interest of Japanese smart city officials, and medical clinical trials are being conducted with a number of medical corporations.

The goal is to provide a life-friendly health care experience for a healthy life. With increasing interest in health care and rapid growth in the healthcare market, please look forward to leading the domestic market and further entering the global market!

▲ GB Soft Co., Ltd.

▲ CEO : Ki-bum Park

▲ http://gb-soft.co.kr

▲ gbsoft@gb-soft.co.kr

▲ +82-53-716-4884

JENNIFER KIM

Asia Journal 

Se-jin Park, CEO of Sewon Intelligence

I would like to introduce Se-jin Park, CEO of Sewon Intelligence to these important issues. He worked for the Korea Institute of Standards and Sciences along 30 years. This institution developed an intelligent real-time monitoring platform with the experience and know-how gained through all products, systems, and environments used by humans. He’s an expert among experts. Perhaps that’s why it seems that the most important part was developed intensively. To explain the core, it is a health platform that measures biometric information in the body, transmits it through wireless communication, processes it as data, and provides it to medical experts to build healthcare services. In particular, the last CES 2020 (Consumer Electronics Show) showed real-time health monitoring while sleeping, and is currently preparing to approve MFDS. In addition, it showed the world’s first “symbolic monitoring system” for the first time in the industry. Next time, it would like to show the development of the technology and utilization of Sewon Intelligence in more detail.

▲ SEWON INTELLIGENCE Co., Ltd

▲ CEO : SeJin Park

▲ http://www.sewon3h.com

▲ sujin@sewon3h.com

▲ +82-2-777-7301

Hae-Jin Kim, the CEO of Ensol Biosciences

Chronic diseases are not easy to define in a word, but they are pathological conditions that last at least three months, and have the following characteristics: Once it occurs, it will take a long period of at least three months. It continues to improve and deteriorate, and eventually progresses in the direction of getting worse. Every time the deterioration is repeated, the pathological change increases and the return to physiological state decreases. Most chronic diseases increase with age, as the vocabulary means by regression. Most of the diseases in this disease group are rarely clearly attributed to infectious pathogens, except for several disease groups such as tuberculosis and leukemia. Severe chronic diseases go beyond the adaptation of the disease itself and cause a crisis in people’s lives. For example, it can cause financial difficulties, change the way patients see themselves, and affect family and friendship. First of all, the main effects of chronic diseases change people’s self-awareness. Diagnosis of diseases such as cancer changes people’s lives and goes through the process of understanding the meaning of their own diseases. And incorporates it into one’s life and perception. Negative emotions are common in chronic diseases. Thus, health psychologists have created interventions that emphasize emotional management of people with chronic diseases. This includes helping people with chronic diseases follow prescribed treatments and continue their relationship with health care providers. These conditions lead us to live with pain in our lives. However, based on much research and development, we would like to introduce a company that builds software-based systems for new drug R&D and produces significant results based on big data, hoping to escape from illness and free from pain. Several studies have already completed basic clinical trials with   hospitals and have achieved great results, and I would like to briefly explain the company’s core in the following statements.

Based on KISDD (Knowledge-based In Silico Drug Discovery), a core technology of Ensol Biosciences in Korea established in 2001, it has established ETONS (Ensol Trans-Omics Network System), a “bio big data-based” software system that predicts toxic side effects of druggable candidates founded by KISDD. KISDD finds out all candidates for new drugs for incurable diseases with a “bio big data-based” hypothetical deductive search platform. Ensol’s drug pipelines that are mainly focused by KISDD technology cover new drugs for degenerative disk disease (DDD), osteoarthritis (OA), triple negative breast cancer (TNBC), Alzheimer’s disease (AD), and type 1 diabetes (T1D). The company’s strengths are seen as significantly reducing costs compared to existing drug discovery approaches and maximizing its potential with efficient access to clinical trials. Ensol Biosciences aims to create added value through new drug development, out-licensing , and new drug products. In addition to this,  Ensol provides drug CMC (chemical, manufacturing, and control) services and CDMO (contract development and manufacturing organization) services  .

Currently, access fields such as musculoskeletal diseases, anticancer drugs, central nervous system diseases, immune diseases, and animal medicines vary widely. It is expected to demonstrate the most appropriate approach to aging and longevity, which are of interest to the modern medical community.

As explained above, it is thought that global pharmaceuticals and bio companies should have interest and attention. It is said that it is preparing IND (Investigational New Drug) submission for clinical trials in U.S. to secure NDA (New Drug Approval)  with the U.S. FDA for a more stable basis.

SAM KIM

Asia Journal

Aronia is a food that not many have probably heard of before, but it contains anthocyanins, which makes Aronia itself a health functional food. In actuality, Aronia is a European medicinal plant that aids us in more ways than one. Researchers believe that it can act as an anticancer adjuvant by conducting more tests in the near future. However, for now, it has been popularized by JBKLAB as herbal medicine to help treat different ailments. The plant itself acts as a powerful antioxidant that was first introduced to Asia in 2002. Through more thorough research, JBKLAB managed to release various health products and health functional foods utilizing Aronia.

The products included in JBKLAB’s line are Heartberry Black stick and bottle (contains 100% of Aronia concentration) and the Heartberry tablet. Additionally, they also have the C3G Pill, the ABF Pill, and the C3G Powder.

Aronia’s main health component is anthocyanin, which is a representative antioxidant contained in black bean skin, acai berries, and blueberries. Aronia itself is supposed to improve immunosuppression for cancer patients as well, especially while they are receiving chemotherapy or radiotherapy. This will ultimately inhibit cancer cells. Aronia has also been proven to aid in cancer research because it prevents and suppresses cancer cell growth. It can also prevent chemotherapy side effects. Aronia also prevents brain cell damage and improves the signal transduction system of cerebral nerves.

JBKLAB as a company is mainly responsible for establishing a stable market for Aronia foods and health functional foods. They are also working on constructing a healthy business model through drug development investments. By doing so, they will also be launching their anticancer health functional foods to pioneer the overseas market as well as their domestic market. JBKLAB plans to collaborate with different hospitals so Aronia or other anticancer drugs can be utilized in medical treatment.

▲  JBKLAB Co., Ltd
▲   Brand Name: Heartberry
▲   CEO: Bong Geun Jang
▲  www.jbklab.co.kr
▲   E-mail: nakk7777@jbklab.co.kr
▲   T: +82-70-4290-4475

Julie Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)

Published in Feb.12th 2018

Anydoctor Healthcare has invented ‘Nattokinase’, which is the thrombolytic enzyme found in natto. Nattokinase is produced during the fermentation of soybeans by natto bacteria, which initially isn’t already contained in soybeans. Nattokinase has been recognized as being scientifically well-grounded; in fact, it has already been commercialized in countries such as Japan, USA, Europe, and China.

One of the more notable characteristics of Nattokinase is that it lowers both systolic and diastolic blood pressure. There is no particular problem in terms of intake stability. Therefore, it is clinically safe and expected to be used as a health food for effective blood pressure improvement.

In Japan, Bacillus Subtilis Natto has been used in food for over a thousand years. It is recognized by the Ministry of Health, Labor and Welfare and has been approved as a consumable food product. Even in the United States, natto bacteria is registered as a food ingredient or food additive in the FDA as GRAS – “generally recognized as safe.”

In addition to natto food products, Anydoctor Healthcare has also invented plant based omega-3. This product has ALA which makes up over 55% of actual omega components. Because it is plant-based after all, omega-3 is safe from the risk of heavy metal contamination from marine life and has no fish-like smell. Benefits of the omega-3 include its prevention of dementia in relation to our body’s cranial nerve, quickening the process of brain development, and prevention of atherosclerosis and heart disease.

▲   Anydoctor Healthcare Co., Ltd
▲   Brand Name : Nattokinase, omega-3
▲   CEO : Sung-Pyo Lee
▲   T : +822-830-1720
▲   E-mail: info@anydoctor.co.kr
▲    www.anydoctor.co.kr

Irene Kim
K-Herald Korea
(Los Angeles Times Advertising Supplement)

These garments prevent doctor-patient contamination, offer some storage space for items such as pens and small medical instruments, and also allow easy recognition by colleagues and patients. They also underline doctors’ authority.

But ironically, these white coats have recently come under fire for posing an infection risk when worn outside clinical environments.

Doctors wearing white medical coats are seen outside a hospital in Seoul. The figures in the photo are not related to those mentioned in the article. (Park Hyun-koo/The Korea Herald)

Shin Ji-eun, a part-timer at a cafe next to a hospital in Bundang, Gyeonggi Province, frequently witnesses doctors wearing their white coats out in the streets.

“Almost every day, I see doctors and nurses in their medical gowns, on their way out for a quick lunch or coffee,” Shin said.

“Of course I do not approve, as those people have been meeting and touching patients while wearing their coats — and do the same when they go back inside, after striding down the street defenselessly.”

If the intention is to look professional in public, the doctors should find another way to do so — one which would not cause sanitation concerns, she added.

Experts, however, claim there is no proven connection between these uniforms and infections.

“There is little clinical evidence on the impact that the white coats may have on potential infections,” Park Do-joon, director general of the Korea National Institute of Health, told The Korea Herald.

But doctors are nevertheless advised not to wear them outside the hospital, due to the possibility they might play a role in transferring pathogens to the community, he added.

Earlier this month, the Ministry of Health and Welfare released a proposal of recommendation for health care workers to “not go outside in their duty uniform (white coat) and pay extra attention to personal hygiene.” It also recommended patients not to leave hospitals wearing their hospital gowns.

There are similar guidelines overseas. In the United States, the American Medical Association in 2009 passed a resolution to encourage the “adoption of hospital guidelines for dress codes that minimize transmission of nosocomial infections.”

In Korea, Rep. Shin Kyoung-min of the main opposition Democratic Party of Korea motioned a bill related to the current Medical Service Act in July last year, to ban medical workers from wearing their white coats outside the hospital.

“With the series of epidemic outbreaks, our society should become more careful to prevent contamination inside and outside a hospital,” the lawmaker said.

But some view these pre-emptive moves as excessive restrictions.

“We should not expect doctors to strictly abide by such regulations when there is no concrete evidence that their coat is a source of spreading infection,” Kim Nam-joong, a professor at Seoul National University Hospital’s division of infectious diseases, told The Korea Herald.

“What about mobiles phones? They are almost never sterilized,” Kim added.

Several years ago, SNU hospital redesigned its duty uniforms for doctors and nurses, changing them to short-sleeved ones and with bow ties, on the premise that long sleeves and ties might increase contact between staff and patients.

“Since we are most frequently in contact with patients through our hands, it is hand sanitation that we (should) keep as a top priority at all times,” Kim said. “We keep a real-time watch on washing hands, but do not really pay keen attention to the wearing and taking off of the coats.”

The Korean Medical Association said in a statement that “it is a violation of human rights if doctors are forced to take off their white coats outside, as they are viewed as a source of spreading infection without concrete evidence.”