Currently, among Asian countries except Korea, the term Korean style (cultural trend) is very popular in China and Japan. In particular, the most popular age group was women in their teens and 20s.

At first, as Korean celebrities, especially idols, became popular simply on Instagram, hair styles and clothing styles became popular. However, as social media such as dramas and Instagram have developed greatly, the boundaries between countries are breaking down. In the past, news from abroad was impossible at a time when overseas travel was not as free as it is now, but now it can be delivered through Mentabus or social media.

Since there are many export ot companies such as dramas and entertainment, there are many restaurants, bars, and cashes that allow people who cannot go to Korea to feel vicarious satisfaction as exports become very fast.

Asked why Korean cafes are good, a 21-year-old Chinese girl from Laoning Province said this. She said that you can make memories there, not just buy coffee or tea. When asked what kind of memories they had as a question, the answer was that the cafeteria in Korea was not just a place to eat food, but rather a beautiful interior like an art space, raising satisfaction.

A 22-year-old hairdresser living in Kanagawa Prefecture, Japan, answered the question, saying that most cafes in Japan have a strong image of smoking or older people going except Starbucks.  Starbucks is said to have no difference in most places. However, the cafes according to the Korean style have different interiors and make places where you can take pictures to make you very happy as a woman, and they answered that the design is very cute, not just drinks or desserts.

In addition, recently, in China, if everyone speaks Korean and the menu, food, beverage, and alcohol are all in Korean, they sell products imported from Korea, and the designs are all written in Korean.

When I asked why I was visiting such a place, I answered similar to the cafeteria, but a slightly different answer came back.

Recently, the Korean-Chinese law has not yet been lifted in China, but it is said that Korean dramas are imported from platforms such as Yufu or Aichi such as Netflix in China, which is said to have fantasies about Hong Kong when the Hong Kong Rwar genre was popular.

He said that if you eat Hadriquo, Beer & Wine, and beverage food they drink at the Hadriquo restaurant where the main characters go in the drama, you feel like you are the main character in the same drama.

And this is not only for the general public, but also for Chinese dramas, there are characters who often pretend to be Koreans. And there are many stories about Korea, and one of China’s 20s actresses named Zorosa (Zhaolus), who belongs to the top actor level, is representative. In her drama, she often spoke Korean, spoke as if she were Korean, and in her drama, she sang Gangnam Style and said Oppa (Brother and Sister) in Korean, and in her work, she talked about wisdom teeth, showing how Korean women in their teens and 20s feel about Korea.

In addition, Taiwanese dramas used to use Japanese a lot in the past because they were influenced by Japan and showed pro-Japanese tendencies, but now they show that Korean culture is affecting them in many ways, such as using the latest Korean buzzwords.

In Japan, people in their teens and 20s want to live in Korea. I want to be friends with Koreans. There are a lot of hashtags on the Internet saying that they want to be Korean. Korea is currently showing that it is culturally attracting attention from Asian countries.

In the past, there were many Koreans who wanted to travel to Japan and admired it, but these can be said to be evidence that there is an opposite situation inside Japan now.

Sophia Kim

Asia Journal

In the hair and beauty tool market, which is divided into expensive overseas brands and low-cost brands, it is leading the market by introducing various types and sizes of curling irons. In particular, Dyson Air Lab Styler has recently suspended domestic sales for the time being due to instability in semiconductor supply and demand and the global logistics crisis, which has shifted to Vodana, showing strong reflective profits.

According to the industry, it is gaining popularity among women rather than the already famous domestic brand for its “glam wave curling iron sold once a minute.” Vodana started as a small and medium-sized company in 2012 and is now introducing a variety of products that target women’s hairstyle needs, including wave straighteners and wireless mini straighteners. In 2015, it launched a 40mm-sized Glam Wave curler for the first time in Korea, and last year, it continued to launch innovative products such as 40mm of Korea’s first and largest wave curler, leading the market. In the meantime, waves have been possible with a curling iron and straight hair with a flat iron, but when creating a wavy perm, also known as a “hipi perm,” hair rolls or perm procedures have to be performed.

The secret to Vodana’s popularity is that it boldly introduced pastel-tone colors such as pink, mint chocolate, and pitch, breaking away from chromatic colors such as black and gray, and introduced portable products by diversifying them into sizes. It accurately targets the design and size of the hair tool that women want. In the case of hair styling, including waves, many people wanted to fix it like makeup because it loosened a lot over time, an industry source said. “Female consumers prefer it because it is easy to carry and bright and refreshing in pastel tone.”

Interest in interior design is increasing as the time spent at home increases due to the COVID-19 incident. In particular, as interest in household appliances used every day increases, object appliances with product performance as well as design are gaining popularity. Apart from its rough and general design, the object home appliance with a soft color and sensuous design adds points throughout the house to give interior effects. What small “Objet Home Appliances” are gaining popularity among the “MZ Generation” recently, focusing on practicality and individuality? According to related industries, Vodana, which has established itself as the representative hair brand of the MZ generation by introducing colorful design products such as Pink, Creamy Blue, and Rusty Lemon, introduced a Glam Power Ionic Dryer (photo) with emotional color and soft object design thanks to customer requests. It has reduced size and weight than a typical dryer and is simple but has a color and design that can be a point, making it an object on the dressing table.It is equipped with a semi-permanent BLDC motor to generate strong wind, reducing hair drying and styling time, and providing comfortable use with 400g of ultra-light weight and non-slip hand grip, reducing the burden on the wrist even for long-term use. It is convenient to use by situation as it can adjust the volume of wind and temperature of the third stage, and perfect cold air operation without slight heat is also possible with direct cool shot buttons.

In particular, Vodana products have become very popular among the underprivileged throughout Asia (China, Japan, Southeast Asia). Japan’s largest distributor (Dong Quixote) has also produced export results that will enter battery stores on a large scale from April. Usasia journal Holdings (CEO: Gil Sung Choi) is Saturday, Japan.At the request of the group’s Elematech boss, the deal was concluded and vodada’sort to Japan was created. In addition, Clean First is said to be trying to expand its progress by receiving inquiries from trading companies.

KS Choi

Asia Journal