The world’s first one-and-only masculine cleanser!

According to the statistics from World Health Organizations (WHO, 2016), more than 1 million sexually transmitted infections (STIs) are acquired every day worldwide. A figure from the Centers for Disease Control and Prevention (CDC) says that nearly 20 million new STIs occur every day while half occurs to young people aged 15-24 in the United States. Most believe that this happens because of not using condoms or other types of contraceptive devices. However, one of the main causes is the uncleanness of groin.

It has been usual for women to use feminine cleanser; however, a masculine cleanser is yet hard to find in the market. Since the vagina is an internal organ while the penis is external, we get to easily think that women need extra care than men. Frankly speaking, care is essential for both genders as infection occurs interactively. Especially, most of us overlook that men’s uncleanness may cause STIs. If glans penis is unclean, a harmful virus may be transmitted directly into the vagina through sexual contact and cause several diseases such as vaginitis. Therefore, a masculine cleanser is as essential as a feminine cleanser.


HUMANCURE Co. Ltd (Humancure), an expertized company for masculine cleanser in South Korea, has successfully developed the world’s one-and-only cleanser called ‘HEISCLEAN’. This masculine cleanser was launched after several years’ efforts on the development of perfect-suit ingredient called H.A.C.S (HEISCLEAN Anti-fungal Complex System), which is a complex of botanical extracts developed solely by Humancure. This special ingredient, H.A.C.S has been patented for antifungal function and registered in International Cosmetic Ingredient Dictionary (ICID). Because of this special botanical ingredients, HEISCLEAN helps groin cool down, brighten its skin and deodorization.

It did not go well at first. As a pioneer in the men’s care market, it was all responsibility for Humancure to carry out from market research to the development of perfect ingredients and a recipe.

Unlike the normal body cleanser, HEISCLEAN has no synthetic surfactant. Since it is a specialized product for a certain part that needs extra-sensitive care, natural surfactant was added with no chemicals but with only natural botanical extracts. Having put all efforts in it for 13 years, Cho, a CEO of Humancure is confident for this world’s one-and-only product.


‘HEISCLEAN is not just a personal care product. Young people nowadays tend to marry at a later age which increases subfertility rate. Moreover, we are exposed to a huge number of chemical products leading to dermal toxicity. Therefore, natural men’s care product that may help produce healthy sperm is a must. As you can see, the global population is reducing just like even the Chinese government has allowed two children per household. A population is a good foundation in all industries. HEISCLEAN men’s cleanser is becoming the general daily-care product in Korea and will be used universally all over the world soon. I have a huge expectation of what HEISCLEAN will bring to the world’, said Cho.

The big thing starts from small. We may expect that this sensational care product brings some change to our life.

▲ HUMANCURE Co. Ltd. (Humancure)
▲ Brand Name: Heisclean
▲ CEO: Cho Young Jin
▲ E-mail:
▲ T: +82-43-882-8362

Erika Jeon
Asia Journal
(Los Angeles Times Advertising Supplement)