In early November, the Korean Culture and Information Service (KOCIS) partnered with the Center for Critical Foreign Languages Education to uplift South Korea’s overall image and exhibit growth of the country’s globalization. Both organizations are currently collaborating on popularizing education in foreign languages.
KOCIS, in particular, plans on producing more content with subtitles available in 11 different languages, including Malay/Indonesian, Farsi, Thai, Polish, Mongolian, Hindi, Turkish, Hungarian, Swahili, Uzbek and Portugese. Their services will reach audiences abroad by offering help with translation and editing for Korean content.
On top of the Korean Culture and Information Service’s influence on promoting Korean content, Netflix, a popular streaming site from the United States, has confirmed on November 26th that they have a branch in Korea called Netflix Entertainment Korea. Netflix Entertainment Korea is spearheading the business’s plan for introducing new content to the rest of the world while Netflix Services Korea will continue to provide regular service operations, including providing viewers with multiple subtitle options to further expose people from foreign countries to South Korean content.
As of recently, Netflix has released approximately 70 original Korean dramas with subtitles in a variety of different languages and even dubbing to expand the Hallyu wave to international audiences. The new office established in Korea is meant to oversee and further boost this growth.
On December 1, the major streaming service announced that it will directly partner with South Korean content creation agencies such as Studio Dragon, which is best known for producing the hit dramas “Crash Landing On You” and “Guardian: The Lonely and Great God.”
Netflix has already seen success with expanding into the Korean entertainment market as Korean dramas and movies have garnered many views especially from Southeast Asian countries.
People from all across the globe can now anticipate much more quality content from this partnership with Netflix.
Julie Kim
Asia Journal
(Los Angeles Times Advertising Supplement)
