Eunsuk Choi of ‘Grace & Honest’
There are so many issues and gossip these days. The global pandemic activated the e-commerce market so rapidly that it resulted in some bad side effects. Have you ever heard of sellers getting hurt while dealing with entitled customers?
Some customers who think that the world should revolve around them often insult the dignity of sellers and customer service workers, sitting anonymously behind a keyboard. Fast internet and rich data infrastructure enables telecommunication faster, however, we should be aware of its risk and bad side effects. Of course, there are some frauds who make lies with products. On the other hand, we should shel light on sellers who suffer from cyber verbal abuse. We could see some heartbreaking news about suiciders who got hurt from the entitled customers.
Service mind for customers, I think, derives from the honest mind about the product and respect for the customer in front of the seller or customer service worker. However, I should say that the ‘consumer mind’ is also necessary in today’s e-commerce scene. All the sellers don’t force or push consumers to buy their products. Some bad sellers do, but fundamentally making pressure to buy should not exist. Service mind stems from the sincerity and pride of the product after fully understanding it, on the other hand, ‘Consumer mind’ stems from responsibility on her or his own consumption and a purely spontaneous decision.
Some bad consumers in retail stores would snap their fingers and expect sellers to run over to them with a pompous attitude. And in the non-face-to-face e-commerce market, they vent their anger on the chatting box or the message board. Even some of them damage the seller’s reputation which is harsh enough to be sued. As the national consumer agencies which protect consumers, the national seller agencies which effectively relieve and prevent seller’s damage from the entitled customers. If both interests of consumers and sellers are supported by a fair and principled procedure, disputes between two parties would decrease.
Eunsuk Choi
Grace & Honest
Beauty and Health Coordinator
