The Seoul Metropolitan Government and the Seoul Tourism Foundation (CEO Gil Ki-yeon) unveiled the Seoul Global Marketing Campaign, “2021 YOUR SEOUL GOESON”, with BTS on September 9.
Global superstar BTS, who topped the Billboard Hot 100 chart for nine weeks with ‘Butter’, has been playing a role as an honorary tourism ambassador in Seoul for five consecutive years from 2017 to 2021. BTS has appeared every year in promotional videos produced to promote tourism in Seoul. “Seoul Life” in 2017 and “My Seoul Playlist” in 2018. It has contributed greatly to promoting Seoul tourism through You in Seoul like me in 2019 and See You in Seoul in 2020.
The new campaign slogan, “YOUR SEOUL GOES ON,” contains a meaning that Seoul continues to develop and change without stopping even amid the pandemic.
Through the campaign, the city government and the foundation aim to raise awareness of Seoul tourism so that the first destination can be dynamic Seoul when the travel industry recovers.
As part of the campaign, the “EoGiYeongCha series” was released, including promotional videos with BTS.” The first video of the Eogiyeongcha series, “EoGiYeongCha BTS,” expressed a colorful and dynamic appearance of Seoul, with BTS members directly participating in the lead and narration of Eogiyeongcha and performing dance movements and musical instruments. “EoGiYeongCha” is a sound of everyone working together to overcome difficult situations, and in this promotional video, BTS shouts “Eogiyeongcha Seoul!” to convey a message of hope to everyone at home and abroad who is tired of COVID-19. It is also designed to allow tourists from all over the world to indirectly feel Seoul’s passion, including medical staff who took their lumps without obmurmuration for COVID-19 prevention and patient treatment, tourism industry workers and small business owners who have endured difficult times. In particular, it is said that BTS members also expressed their expectations for this year’s promotional video, saying that it was the most sophisticated promotional video they have ever filmed in Seoul.
The second video of the series, “EoGiYeongCha Taekwondo episode”, and the last video, “EoGiYeongCha Dance Episode,” would cheer up and laugh together even in difficult situations. The second film was released on September 23, and the last episode is scheduled to be released in October. The last episode will be followed by the social media campaign “EoGiYeongCha Seoul Dance Challenge” which will promote citizen’s participation. The challenge will play a role in spreading the laughter and joy of participants. You can participate in the challenge by referring to the choreography of the “Eogiyeongcha Dance” and posting the challenge video with hashtags in your style.
You can enjoy the campaign films on Seoul Tourism YouTube channel VisitSeoulTV (www.youtube.com/visitseoul) and social media (www.facebook.com/VisitSeoul/, www.instagram.com/visitseoul_official/)).
