In the hair and beauty tool market, which is divided into expensive overseas brands and low-cost brands, it is leading the market by introducing various types and sizes of curling irons. In particular, Dyson Air Lab Styler has recently suspended domestic sales for the time being due to instability in semiconductor supply and demand and the global logistics crisis, which has shifted to Vodana, showing strong reflective profits.
According to the industry, it is gaining popularity among women rather than the already famous domestic brand for its “glam wave curling iron sold once a minute.” Vodana started as a small and medium-sized company in 2012 and is now introducing a variety of products that target women’s hairstyle needs, including wave straighteners and wireless mini straighteners. In 2015, it launched a 40mm-sized Glam Wave curler for the first time in Korea, and last year, it continued to launch innovative products such as 40mm of Korea’s first and largest wave curler, leading the market. In the meantime, waves have been possible with a curling iron and straight hair with a flat iron, but when creating a wavy perm, also known as a “hipi perm,” hair rolls or perm procedures have to be performed.
The secret to Vodana’s popularity is that it boldly introduced pastel-tone colors such as pink, mint chocolate, and pitch, breaking away from chromatic colors such as black and gray, and introduced portable products by diversifying them into sizes. It accurately targets the design and size of the hair tool that women want. In the case of hair styling, including waves, many people wanted to fix it like makeup because it loosened a lot over time, an industry source said. “Female consumers prefer it because it is easy to carry and bright and refreshing in pastel tone.”
Interest in interior design is increasing as the time spent at home increases due to the COVID-19 incident. In particular, as interest in household appliances used every day increases, object appliances with product performance as well as design are gaining popularity. Apart from its rough and general design, the object home appliance with a soft color and sensuous design adds points throughout the house to give interior effects. What small “Objet Home Appliances” are gaining popularity among the “MZ Generation” recently, focusing on practicality and individuality? According to related industries, Vodana, which has established itself as the representative hair brand of the MZ generation by introducing colorful design products such as Pink, Creamy Blue, and Rusty Lemon, introduced a Glam Power Ionic Dryer (photo) with emotional color and soft object design thanks to customer requests. It has reduced size and weight than a typical dryer and is simple but has a color and design that can be a point, making it an object on the dressing table.It is equipped with a semi-permanent BLDC motor to generate strong wind, reducing hair drying and styling time, and providing comfortable use with 400g of ultra-light weight and non-slip hand grip, reducing the burden on the wrist even for long-term use. It is convenient to use by situation as it can adjust the volume of wind and temperature of the third stage, and perfect cold air operation without slight heat is also possible with direct cool shot buttons.
In particular, Vodana products have become very popular among the underprivileged throughout Asia (China, Japan, Southeast Asia). Japan’s largest distributor (Dong Quixote) has also produced export results that will enter battery stores on a large scale from April. Usasia journal Holdings (CEO: Gil Sung Choi) is Saturday, Japan.At the request of the group’s Elematech boss, the deal was concluded and vodada’sort to Japan was created. In addition, Clean First is said to be trying to expand its progress by receiving inquiries from trading companies.
KS Choi
Asia Journal
