VODANA (CEO :Choi Soo-jung) completed its export in May to enter the top 20 Don Quijote sales stores with the help and cooperation of U.S. Asia Holdings (CEO :Choi Kil-sung), a supplement of the Korea LA Times. Inoue, head of Elematec Corp., a Japanese subsidiary of Toyota, and U.S. Asia Holdings, actively contributed to the company’s entry into Japan by purchasing all of Korea’s best and most popular hair straighteners. VODANA products are sold at domestic drug stores and online stores.It is a popular offline product that is sold in Asia and Europe. Although Dyson’s products are famous brands, Don Quijote has achieved rapid results in two to three months by evaluating the general public’s preference for VODANA products with product design and various production convenience. Just as the business values trust and interrelationships, it has already led to results through its relationship with Elematec, the boss of Toyota’s giant company in Japan. U.S. Asia Holdings (CEO :Choi Kil-sung) calls and e-mails almost every day with its Japanese partner, Inoue Elematec.Through video conferencing, opinions on the technologies and products of Korean SMEs are shared and introduced. Rather, I am already a very popular product in Korea and have a very high preference from the public.Representative: Choi Soo-jung’s excellent management skills and the teamwork of development design teams stand out for a good grasp of consumers’ perspectives and habits.
According to VODANA, it has received dozens of inquiries from general agencies about exports and inquiries from local (Japan, the United States, etc.).However, it secured accurate presentation and sales destinations, and decided to export through US Asia Holdings, which made inquiries. I think it was possible because a transparent transaction line was formed into a long network. Elematec, a Toyota subsidiary in Japan, is currently consulting with major department stores as well as Don Quijote and linking VODANA and U.S. Asia Holdings’ highly recommended products and technologies across Japan to trading partners.
In addition, the popularity of the product is provided to more consumers throughout Japan, and sales and sales are also expected.
SAM KIM
ASIA JOURNAL
