(Source from Reuters/Alamy)Korean cosmetics, which are recognized as k-beauty in the 21st century, are gaining ground in the United States, Europe, and Asia.
Cosmetic production composition consists of water, active ingredients, substrates (surfactants) and additives (emulsifiers, preservatives, perfumes).Here, water is purified water or various extracts, and most of them are percentages. Active ingredients are the main ingredients of cosmetics and are the main ingredients that produce the effect we want. It is used in a trace amount of less than 10% of the total content, and a mechanism to increase the effect is required rather than being used alone. Representative active ingredients are listed as follows.
(Source from Reuters/Alamy)There are so many active ingredients such as retinol, collagen, elastin, idbeno, hyaluronic acid, ceramide, solvitol, salicylic acid, vitamin E, hydroquinone extract, and retinyl palmitate.The mechanism is a substance that occupies most of the cosmetics and plays an important role in helping to stably maintain and effectively absorb active ingredients.It is divided into lipophilic, hydrophilic, and powder according to the raw material.Depending on the combination of this base (surfactant), the formulation is made in essence, lotion, powder, and cream types.It also has a moisturizing effect on its own. The surfactants in cosmetics are cleansers, solubilizers, emulsifiers. Representative surfactants include Fiji, sodium lauryl cellate, lecithin, polysorbate, octylododes, sorbitan olivate, ammonium lauryl cellate, etc.There are so many, but some surfactants can cause skin trouble, allergies, and cancer, so you need to be careful.The representative SDL was used as a humidifier surfactant, which caused a big problem.And there are talc and zinc oxide, which are powder raw materials used in various oil and alcohol makeup products that are hydrophilic. You can feel that it’s a variety of compound compounds just by hearing the name. Nevertheless, cosmetics are eco-friendly, harmful, and they are trying to understand consumers through various marketing and approaches by citing raw materials or names.And the final ingredient, the additive, is used for stable maintenance and decay, and there are preservatives, antioxidants, spices, and dyes. Although it seems a simple configuration, the formulation of the substances listed above and the active ingredients, substances, additives, etc. is very important. Because it influences consumers’ preferences.
So even though we know this basic composition, skin watchers (ceo: Jong-hwan Yoon) is the company that focuses on natural extracts for more than 20 years in a series of tea trees, snail mucus, etc. This company pursues direct transactions with consumers in Korea. If you go through the intermediate distribution structure, you can give marketing and intermediate margins, which gives consumers access to the supply price. Therefore, rather than investing in containers and boxes, they invest most of their ingredients and ingredients. Therefore, we would like to provide the most stable and problem-free cosmetics to consumers and customers who are being misled by the marketing of mass-produced products of the most popular brands. The true master of cosmetics
▲ Skin Watchers Co., Ltd
▲ CEO : Jong-han Yoon
▲ Brand : Skin Watchers
▲ www.skinwatchers.co.kr
▲ skinwatchers@naver.com
▲ +82-2-1544-7027
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ASIA JOURNAL