Every institution believes that an integrated management system should be implemented. Educational institutions evaluates their students on each subject rather than giving them an overall grading. Based on this statement, this system of intergrated management is reflected in all areas and I find it strange.
When you finally enter a capitalistic society, separate management proceeds very thoroughly. Even if you graduate with a grade, if you enter the TA class, you will concentrate on a specific subject. At that moment, I thought to take a different approach with Bucketgram.
From the beginning, Bucketgram, a company that focusses on anti-aging, has been unconsciously working alone on integrated care.
In a way, in a society where competition is valued for money, consumer goods and luxury goods like now are putting a subtle battle between consumers who have received such evaluations.
It gets to the point where people don’t want to share the products they’re using.
Although I started talking grandly, what I’m trying to say is not a long message.
Not everyone can win 100%. The product sold by Bucketgram are exceptionally difficult. That is why you might find it difficult to understand what I’m trying to say. It is inevitable because it is a non-linear expression.
I wouldn’t market our product by saying, “Use our product to improve your skin.”
We try to raise awareness in the issue of skin care and show all all problems are related. Of course the “cleansing” aspect is the most important part but we dont just focus on washing our faces. We focus on the problems that are forgotten.
If you’re going on a diet, we falsely promote a fast and immediate result from taking our product.
We are trying to inform customers who want to lose weight in a short time while trying to know why they gain weight, to understand that it is a profit-and-loss choice, and to interpret the purpose of dieting.
Here’s the most important part about health care. Depending on basic management and individual physical conditions, the company focuses on finding organic correlations and enhancing the overall balance, not controlling one or two situations in which the balance eventually collapses.
There is more thats is going on than meets the eye. All products in the “made by grace” line up won’t promote themselves as a product that can fix all problems.
And even if it’s known that a single ingredient can solve the problem, it’s important to make a product that’s more focused on the cause of the problem. It blooms alone like a lotus flower in this market where persuasion prevails in one direction, and nevertheless, it is still struggling on the spot to bloom once again in time.
It’s not ideal to run brands that contain these beliefs, but it is a problem we can not ignore.
EUNSUK CHOI
GRACE & HONEST
Beauty and Health Coordinator
