In order to showcase Seoul’s vision, Seoul Business Agency will simultaneously operate “Seoul Tech Pavilion” and “K STARTUP Pavilion” in Eureka Park in CES 2023′s main exhibition hall (LVCC) to present Seoul’s vision and support excellent startups’ overseas expansion at the same time.
Seoul Business Agency will create a ‘Seoul Tech Pavilion’ at the CES Main Hall (LVCC). The LVCC Pavilion is the main exhibition hall where exhibitions of companies representing global tech industries such as Samsung and Microsoft are held every year, and Seoul Tech Pavilion is the first country (urban) to secure a technology-oriented exhibition space.
The main themes of CES 2023 Seoul Pavilion, Mobility and ESG, are key areas for achieving the Seoul Metropolitan Government’s policy vision, and were presented as strategic goals of “Smart Transportation City Seoul, Eco-friendly Blue City Seoul” in “Seoul Vision 2030″. To this end, the Seoul Metropolitan Government is showing active steps such as establishing a new urban air transportation (UAM) system and preparing measures to implement Net Zero.
The Seoul Business Agency plans to introduce innovative technologies in the field of ‘mobility and ESG’ of the Seoul Technology Center in an open innovation method linked to large companies. To this end, it is conducting an open innovation program (6th Seoul Innovation Challenge) with four large domestic companies to jointly discover six startups with innovative technologies in related fields, support technology cooperation and commercialization, and support entry into the global market through CES joint exhibition.
For the selected companies of the K STARTUP Integrated Center, the business areas are five areas: ▲ Mobility ▲ Bio/Healthcare ▲ ESG ▲ Manufacturing ▲ Data. It is expected to raise attention in Eureka with an integrated and expanded scale compared to the previous year.
Selected companies will receive one-stop integrated services from pre-consulting for CES, on-site exhibition and interpretation, IR presentation, and follow-up. In particular, 17 companies achieved the CES 2023 Innovation Award by conducting consulting training for the Innovation Award awarded to companies with innovative technologies and aesthetic designs in CES.
Hyun-woo Kim, CEO of the Seoul Business Agency (SBA), said, “We plan to present Seoul’s future vision of changing into technology at CES, the world’s largest IT exhibition, while actively supporting innovative startups representing Seoul’s startup ecosystem.”
