As it is held in the face of the COVID-19, the number of participating companies has increased significantly and the size has increased.CES, the world’s largest consumer electronics and IT fair, opened a spectacular curtain from 10 a.m. local time on the 5th.There has been a long waiting line for admission since the opening, and there is no place to step in the exhibition hall with people from all over the world.
We came from Las Vegas and watched the CES preparation.As it was held in the face of the COVID-19 pandemic, not only visitors, participating companies, but also Las Vegas locals looked very excited and waiting for the opening of CES.As it is the largest event in three years since COVID-19, CES 2023 not only identified cutting-edge product trends and global trends, but also held various cooperations and competitions across industries.
The performance of Korean companies that swept major innovation awards at CES is notable.Under the CES 2023 slogan “Be in it,” it will unveil innovative new products that will change consumers’ daily lives. In particular, in accordance with ESG (Environmental, Social, and Governance) management policy, which is a global topic, it introduced a large number of technologies for carbon neutrality and eco-friendliness. Samsung Electronics and LG Electronics have set up booths at the closest and most prominent entrance to the consumer electronics showroom.LG Electronics is operating a large booth under the slogan ‘Making customers’ lives happy’.In particular, what caught the eyes of visitors was the ‘Oled Horizon’, a super-large sculpture with 260 OLED panels.The free curve of the panel and the vivid contrast of color enhance the immersion and make you feel like you’re actually walking in nature.
Samsung Electronics presented ‘super-connectivity opened with customized home appliances’ as a topic of this year and set up a 3,000 square meter super-large booth.For the first time, it has unveiled a “Smart Sensing Station” that can be easily linked not only to its home appliances but also to smart home devices such as Google, Amazon, and Apple.SK Group introduced green information and communication technology to achieve a carbon-free future.
Media art embodies the flooding of landmarks in major cities around the world, showing a terrible future for humanity if it does not respond properly to the climate crisis.We introduced more than 40 eco-friendly technologies, ranging from high-speed electric vehicle batteries to urban air transportation, hydrogen value chains and sustainable foods.
HD Hyundai, which recently changed its name from Hyundai Heavy Industries, expressed its ambition to transform the sea into an eco-friendly energy field.It plans to accelerate the development of eco-friendly ships that produce energy from offshore wind power and obtain propulsion power from liquefied natural gas or hydrogen.Global IT companies such as Google, Amazon, and Microsoft, which were absent last year due to the spread of the Omicron variant virus, have returned.Google has set up a super-large booth alone in the outdoor exhibition hall alone.The new function of Android Auto, an operating system exclusively for cars, will be unveiled.
Amazon also focused on mobility technology and introduced technology that adjusts the environment such as vehicle seat temperature and humidity with only voice commands.
During the CES, the entire Las Vegas city is like a huge exhibition hall.As such, the size of the exhibition hall is huge.First of all, the Central Convention Center has a consumer electronics exhibition hall, which is the core of CES.There is a mobility exhibition in the next West Hall.With the recent evolution of advanced mobility technology, the exhibition hall is 25% larger than last year.In North Hall, unicorns and venture companies are gathering together to compete for new products.In particular, web 3.0 technologies such as metaverse and blockchain are attracting new attention this year.More than 3,000 companies from around the world will attend this year’s CES, with more than 100,000 visitors expected.Attention is focusing on what innovative technologies will change our daily lives more conveniently in the future.
KS CHOI
ASIA JOURNAL
