Despite underwear being something people wear daily; it’s hard to find one with both a comfortable and beneficial fit. A South Korean male undergarment company called Magic Dunk has released a line of male underwear that encompasses both of those elements to reveal that men can remain healthy simply by choosing the right underwear. Magic Dunk emphasizes the importance of “body balance” to represent hygiene and comfort. Their underwear is made to naturally separate the penis from the scrotum to enhance versatility. This separation can prevent transpiration due to skin contact, helps humidity release, prevents the propagation of bacteria and preserves an overall clean and healthy lifestyle. The material itself has excellent humidity absorption and overall skin-friendliness as it minimizes friction and potential odors that can emit from the male groin area.
There are different types of male underwear being released in this line, one of them being type A drawers. It comes in different colors (navy, blue, beige, and orange) and a standard design with the company’s logo on the band. Type B drawers have a similar structure but with trendier styles and a fashionable colors such as white with an orange logo, blue with a black logo, red with a black logo, and lime with a silver logo.
Magic Dunk is currently introducing men’s underwear as its flagship product by applying the patented technology of “dual structure male panties.” They also claim that the fabric is the best in the world since they use Tensel fabrics which are natural, soft, and comfortable to wear. Their underwear also applies a “nanocare” effect to remove sweat and odors during warmer temperature. Their goal, according to the CEO of Magic Dunk, is to grow into the world’s best global fashion brand in functionality and sports activities. They are currently completing development of sportswear for women and children and for activities such as running and yoga.
▲ Magic Dunk Co., Ltd.
▲ Brand Name: Magic Dunk
▲ CEO: Jung Kuk Kim/Hye Kyoung Kim
▲ www.magicdunk.com
▲ E-mail: magicdunk123@naver.com
▲ T: +82-31-943-8726
Mike Choi
K-Herald Korea
(Los Angeles Times Advertising Supplement)
Published in Feb.12th 2018