New promotion video was released by the Ministry of Culture, Sports and Tourism (Minister Hwang Hee) and the Korea Tourism Organization (hereafter KTO, President Ahn Young-bae). They once made such strides that the former video campaign “Feel the rhythm of Korea” uploaded on the KTO’s Youtube channel has a total of more than 90 million views, and the combined number of views on TikTok and Instagram is more than 200 million.
The sequel videos to last year’s “Feel the rhythm of Korea” featuring music by LEENALCHI and modern dance by Ambiguous Dance Company were released on September 3. These second clips introduce the traditional and modern charms of ten must-see sites in Korea including Gyeongju & Andong in Gyeongsangbuk-do, Yangyang & Gangneung in Gangwon-do, Daegu, Suncheon in Jeollanam-do, Seosan in Chungcheongnam-do, Busan & Tongyeong in Gyeongsangnam-do, and Seoul, while playing a combination of K-hip hop and folk music. Each clip not only shows the existence of tradition & modern, healing, and cultural heritages, but also sensationally shares the distinctive lifestyle of Koreans.
Korea’s famous hip hop label AOMG and H1ghr Music worked on the soundtracks to create a mixture of K-hip hop and folk music by arranging the refrains of various folk musics.
The songs will be available on Spotify by mid-September.
